SUSPECT creates the world fashion? s first 3D advertising campaign

Press release from SUSPECT

Advertising in 3D stereoscopic just became a whole lot sexier, thanks to mark SUSPECT and fashion Armani Exchange. "In" Style speed, campaign first time 3D of the fashion world, the Creative Studio based in New York has transformed an appointment in a smoky, surreal tunnel between the two lovers lusty, young people in a heady experience unlike anything seen before.

After a wide participation of VFX the first 3D music video for the Latin Grammy Award recording artist Daddy Yankee and a comedian: 30 spot focused on sports from Wieden + Kennedy with THE Dodger outfielder Andre Ethier, SUSPECT was well prepared to meet the challenges of working in 3D space. Still, the Armani film provided Exchange learning opportunities as study further developed capabilities in this rapidly evolving Kingdom.

The footage was shot on a stage of sound of Brooklyn for three days, the fusion of traditional techniques of single room with two stereoscopic cameras native rig. SUSPECT developed a bevy of techniques to accentuate stereoscopic aspects of the project: reconstruction set to create environments that had significantly more depth; extend the existing camera moves or creating them where none existed; subtle improvements amplifying factor at lighting, creating new light sources with lens stereoscopic rockets that so created a new dramatic sense of composition; and take several shots monoscopiche 2D and 3D stereoscopic dimensionalizing existed as the rest of the film.SUSPECT went to add layers of fog and beauty retouching. " 3D stereoscopic takes the retouching to a whole new level of difficulty; the job must be done identically for the left and right eye in order to obtain the most natural and beautiful results, "Notes SR.Flame Artist Jason Cunningham of SUSPECT.

"Since the project began, the creative team of Armani embraced stereoscopic 3D as a new legitimate means," noted SUSPECT EP Rob Appelblatt. "When is successful, you experience very surprising unlike that of traditional broadcast media."

SUSPECT used flame for composition stereoscopic and finishing.Several scenes needed 3D modeling and animation, they performed in Maya and more tracking programs and alignment.

"The real challenge is in processing a scene that fully Explores 3D space," said Tim Crean CD."The lens stereoscopic rockets that we created were a good example of this. traditional 2D compositing, we do not think much about light travels through a physical space and where lens artifacts exist in relation to other objects and their origin. World stereoscopic this is extremely important, especially when you want to have sexy lighting that originates in the background away, yet still wraps and bleeding around the edges of objects or actors in the foreground. 2D Using projection techniques in combination with 3D objects within the stereoscopic, we created a sense of light from the source background through the scene on the road in featured various artifacts while take refuge at different depths. anamorphic Was a real challenge but ultimately was a very, very cold effect that really improved our blows."

Armani campaign 3D exchange the first time in September via ads on GQ magazines, interview and v. Pop out occhiali 3D embedded in print ads so viewers experience 3D elements on the site of the company, on cycle in showcases, video screens in cities across the country and on a billboard atop the long Island Expressway in New York.

Credits:
Title of flat tints: Speed Style
Launch date: September 2010

Customer: Armani Exchange
CD: Tom Jarrold, Matthew Scrivens
AD (s): Patrick Azrul, Benjamin Havrilak

Post/co: SUSPECT effects
Lead VFX Artist: Tim Crean
VFX Artist (s): John Geehreng, Jason Cunningham, Elsa Tu, Jon Payne, Damian Cho
Designer/animator (s): Hoon Lee Chong, Frank
EP: Robert Appelblatt
Manufacturer: Tsiliana Jolson

Shoot location: New York

About SUSPECT:

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