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Version advertising posted: October 20, 2010 12: 51: 00 EST
Nashville, TN, October 20, 2010 |LAUNCHES publicity Wire | ---Nashville R4C base has been rolling with integrated marketing content for cable networks, like Viacom owned CMT/MTVN and Scripps Networks GAC, among others. how advertising dollars are spent more frugally, companies have turned Branded Entertainment and integrated marketing as a way to reach consumers.
In late summer, run 4 cover he produced a series of commercials Integrated Marketing for Best Western in combination with CMT re-airing of Jeff Foxworthy hosted game show, "are you smarter than a fifth Grader?"These commercials model ad branded sponsored on-air promos. The creative has a family to play home board game version of "AYSTFG", which is yet another subtle push for the brand game show.
"We have established a good working relationship with run 4 cover in the production of integrated marketing campaigns on-air with our partners of the customer," says Deidre Duker, production management, on/off Air Promos, CMT/MTVN. "They understand our production model and affordable R4C offers quality spot that assert the brand awareness while pushing to our programming.Is a win-win for CMT and advertisers that our audience of value ".
Advanced production value
"Doing this style of production, we were able to push the envelope on the value of production. While they don't command top dollar budgets of national points, the combination of great creativity and put all the dollars on screen that a viable advertising for brands like Kellogg, precisely, the parkay and Best Western Branded Entertainment," says Jim Jagels, Executive Producer of run 4 cover. "Our Division entertainment brand has also been pitching directly to companies to take this style of production straight to their websites through a series of content and web. In this scenario, without buy support costs, are able to use that savings towards building campaigns social networking and e-mail. this style of integrated marketing allows you to establish a stronger link with new and existing consumers, which in turn, drive higher by grabbing traffic to their main site ".
While the production of commercials for agencies is the pillar of the job run 4 cover, Director of production, says Brian Glitt, "Branded Entertainment little sense. beginning of R4C in the second quarter of 2008, we have seen steady growth in the area of production. Brand now includes close to 30% of our production work. Furthermore, with our strong relationships to networks, it's become a great segue produce their stunts weekend on-air promos, award shows and show promotions specifications for MTV, CMT and GAC."
About running cover 4
Run 4 cover (R4C) is a production company of the full service based in Nashville. R4C's mission is to create commercials, entertainment and video content that connect with their target brand. for more information, visit www.running4cover.com.
Contact information
Jim Jagels
Executive producer
Jim contact via email
615.882.0121
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