Brazil's mobile market tuned to sales. Over the past 10 years, Brazil's mobile phone sector has roared ahead, with 183 million devices now owned by Brazil's 190 million inhabitants. In the first six months alone, some 9.7 million phones were sold, according to the National Agency of Telecommunications, a record number. Brazil is likely to have one mobile for every person by next month and it could possibly signal sales retreats, according to the Planning Director of Live, one of the largest national operators.However, Daniel Cardoso said: ' [on the other hand] the total number of mobiles in the country could easily rise to 150% as demand has not dropped. " Compared to the same period in 2009, 9% more mobiles were manufactured nationally this year, while there were 50% more imported.On the same measure, wärmetauscher 31% while mobile service companies ' earnings jumped 17%, even with deflation lopping 10% off price margins over the past 12 months .This is generally positive news for Chinese mainland-operated and Hong Kong-listed ZTE, the Mainland's number two telecom equipment maker, which saw its mobile sales leap 40% in the first half of the year, with customers in Brazil, France and other markets. One successful strategy was the company's launch of around 10 smartphone models using Google's free Android operating system in the first half of the year. Meanwhile US research firm Gartner reported that in the market share rankings for the second quarter 2010, Mainland phone maker G ' Five was the third Chinese firm ever to make it into the top 10 sellers behind Finnish leader Nokia, and compatriot firm ZTE, Huawei fell away while. For the Brazilian domestic market, the next logical step in the telecom sector should be to boost sales in the North and Northeast of the country, where the number of mobiles per person is lower than the national average. For Hong Kong companies, the chance to export mobiles, components and services should be attractive, particularly as Brazilian mobile owners move to better quality and demand accessories and better services from Marina Barros and Paulo Cesar Casa Grande,São Paulo Consultants (Image courtesy of © istockphoto.com/mario13)
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