Hass Avocado Council launches ad campaign cross-media with football great John Lynch

The Board of Directors of Avocado Hass has launched a major campaign ads designed to spotlight avocados as the ideal food for soccer fans of College.  At the heart of the campaign is football star John Lynch, who made a name for himself at Stanford and went on to become a pro bowler and nine-time Super Bowl champion.  The deal approval was secured in one week, a strong departure from prevailing assumptions about the difficulty and complexity of the talent of landing.

Created by FOX Sports in partnership with Brand Affinity Technologies (BAT), the campaign includes a 30-second television placements of commercials as well as online will be held in December 2010.

"We are excited to partner with FOX Sports Network to promote Hass avocados as a key ingredient for parts of college football and BOXED TRAILERS," said Jose Luis Obregon, Director of the Council Hass Avocado. "The John Lynch helps drive the message that even a celebrity football player cannot enter into the party without Hass avocados. "

Using the platform of approval of BAT, FOX Sports was able to select the best celebrity campaign based on target demographics and deep information about affinity of consumers and protect the deal with John Lynch – all in a single week.

"FOX Sports was excited the challenge of creating a campaign convincing for Hass avocados and around FSN College football telecasts the Big Ten networks, said Chris Hannan, SVP marketing FOX Regional sports Networks."We turned to BAT for ensuring participation of an athlete in the campaign, and John Lynch has proven to be the ideal spokesperson for the campaign Hass Avocado. Lynch has had a distinguished career in the field and has a bright future ahead of him on television both in transmission and in advertising.

BAT came to 18 months ago with a vision for the opening to the world of marketing approval for many more advertisers and many other celebrities market campaign Hass is the latest in a string of successes fostering innovative cross-media campaigns approval for advertisers of power, like AT&T, Ford, Comcast, Intuit and Samsung. More than 3,600 celebrities have signed on to the platform of approval of BAT, including active and retired players of perimeter in almost all sports, such as: Drew Brees (NFL), Jorge Posada (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame) and Lennox Lewis (Santo Stefano), Olympic athletes, and how.

"Football season is here – and the advertisers that tap the passion and loyalty that consumers feel for their favorite stars are ready to win fans of their own, said Ryan Steelberg, President and CEO of BAT." Specializations are one of the most effective ways and most authentic to align with calcium – and we are doing is fast, efficient and easy to bid ".

About the Council Hass Avocado

Hass Avocado Board (HAB) was founded in 2002, after approval by producers and importers of Hass avocados in a national referendum.A Board of 12 members administers the program under the supervision of USDA.Nearly 20,000 manufacturers and importers of 100 – from California, Chile, Mexico, New Zealand and the Dominican Republic – are involved in HAB, covering the Hass avocados, fresh domestic and imported sold in US market.

Brand Affinity technologies, Inc.(BAT)

Founded in 2007, BAT (http://brandaffinity.net) Unlocks the power of celebrities marketing through research, specializations and interactive experiences.Search engine of BAT provides a daily analysis of over 40,000 celebrities and athletes.Advertisers use this analysis on the platform of approval of the BAT to identify, license and activate the talent more effectively for their campaigns. currently available talent endorsement includes over 3600 celebrities and sports superstars. BAT also involves consumers directly via netBAT (www.netbat.com), which transforms the contents of celebrities in interactive experiences on important websites ... read more about best available techniques in Fortune Magazine to www.fortune.com/bat.connettersi with BAT on Facebook: www.facebook.com/brandaffinitytech and Twitter: @ BATimpact.

On Fox Sports Network (FSN)

FSN is the nation's leading supplier of local sport. through its 19 owned and-operated regional networks, FSN serves as the TV home for more than half of all teams in the NBA, MLB, NHL. National Roster of regional sports networks FSN includes FOX Sports Arizona Carolinas, FOX Sports, FOX Sports, FOX Sports Florida Detroit, FOX Sports Houston, FOX Sports, FOX Sports Indiana Kansas City, FOX Sports, FOX Sports North Midwest, FOX Sports Ohio Oklahoma, FOX Sports, FOX Sports South, FOX Sports Southwest Tennessee, FOX Sports, FOX Sports, FOX Sports West Wisconsin ticket, SportSouth, PRIME and Sun Sport. FSN produces more than 5,000 local live events each year, including over 3200 in high definition, making FSN most prolific producers of sports HD programming in the country. in addition to its thousands of home team games and a wide variety of sports programmes produced locally, FSN televises national sporting events and programs, including the PAC-10 football and basketball ACC and PAC-10 and big 12.

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