Thursday, October 21, 2010

3 good signs for Magazine publishers

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Magazine industry sector 2010 report about direct mail and email trends : Page 1 of 1 : DirectMarketingIQ Research division of the Target Marketing Group   Home Premium Content How-to Guides Research Library Special Reports Research Library Sections Digital Printing Direct Mail Email Inside Direct Mail   B-to-B Copywriting Controls   Database Marketing Design Direct Mail   Formats Freemiums/Premiums Fundraising   Lead Generation Multichannel Integration Personalization   Postal Strategy Testing Blogs Webinars Bookstore Contact Us Meet the Staff Advertising Info Advertisement Inside Direct Mail Weekly - FREE Who's Mailing What! Archive Directory of Major Mailers E-mail Campaign Archive     3 Good Signs for Magazine Publishers October 21, 2010 By Ethan Boldt Text Size Multiple Pages Single Page Print E-mail Reprints Comments multipage DirectMarketingIQ just produced its first-ever industry sector report, with many more to come. This one is based on the magazine publishing industry, which appears poised for a comeback in the marketing space.

This report provides the need-to-know trends, statistics and analysis, culled from the comprehensive collection of direct mail and email in the Who's Mailing What! Archive and the Email Campaign Archive.

Here are 3 good signs for the magazine industry spotlighted in the report:

1. Magazine direct mail surges late in the 2nd quarter of 2010
The total volume of magazine mail dropped considerably from 2008 to 2009 — and continued to drop early in 2010 but has begun recovering as of late. June actually posted an increase of 13 percent over June of 2008 and an overwhelming 43 percent more than June of 2009.

2. Business magazine mail stays strong
Business magazine mail not only didn't reduce its overall mailing volume in 2009 and 2010, but also continues to grow as a percentage of the overall magazine publishing mailstream. At 12 percent in 2008, it went up to 16 percent in 2009 — and then to 18 percent in the first six months of 2010.

3. Biggest months to email were in 2010!
While overall direct mail volume has gone down for magazines, email is going the opposite direction. The usage of email among magazines went up in the first six months of 2010 compared to 2009. And March and June of 2010 recorded the most emails by the magazine industry.
  Share & Save Facebook Twitter Linkedin Digg Delicious E-mail MORE ON DIRECT MAIL EMAIL First 'Intelligent' Stamp Put on Sale by Royal Mail TNT Survey Reveals a Third of Donors Give After Receiving Direct Mail August Case Study Featuring London Review of Books Offset the Rising Cost of Mail Through Postal Optimization 8 Ways to Cut Copy MORE ON DIRECT MAIL >> FROM THE BOOKSTORE <i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i>According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects.The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button. <b>“All About Email Creative” is here to help.</b>Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success. Here are just a few of the take-aways that you will learn:•Month with the Highest Volume of Email•Day of the Week with the Highest Volume of Email•Time of Day with the Highest email Distribution•Top 20 Most Popular Words and Symbols in Subject Lines•Word with Highest Increase of Subject Line in Repeat Email•Top 10 Categories with Most Email Volume•Word Count Trends … What Could It Mean?•The One Single Tactical Move to Improve Email Response•Maximum Number of Characters in the Subject Line•How to Test Subject Lines•How to Avoid Junk Filters – the Trigger Words That Get You Trashed•Why you Should Pay More Attention to the “From” Line•Once Opened, What Should the Reader See Next?•10 Steps to Getting Your Message Just Right•5 Ways to Optimize the Email Preview Pane•How to Deal with Blocked Images•Web-Friendly Fonts and Font Sizes – What Are They?•The Top Reason People Unsubscribe from Marketing Messages•To Use Free or Not to Use Free … That Is the Question•16 Most Effective Strategies for Email Branding•The Difference Between B-to-B and B-to-C Email Marketing•HTML or Text. Which Should You Use?•The list goes on … and onFilled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.<b><u>100% Money-Back Guarantee</b></u>Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked.<u>About DirectMarketingIQ</u>The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

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<i>“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or service will uniquely meet those needs. Denny’s book provides not just the how-tos, but also the proven-winner examples. It’s a creative marketer’s treasure trove!”</I>- Susan K. Jones, professor of marketing at Ferris State University and direct marketing consultant and copywriter, Susan K. Jones & Associates Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again.Today, the Who’s Mailing What! Archive (www.whosmailingwhat.com) contains pure marketing gold—nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years.What do these hugely profitable mailings have in common? They rely on the seven key copy drivers:<center><b>Fear – Greed – Guilt – AngerExclusivity – Salvation – Flattery</b></center>These are the emotional hot buttons that make people respond—order goods and services, donate money to charities and send for more information.<i>“Only Denny Hatch could put together a book like this. “The Secrets of Emotional Hot-Button COPYWRITING” delivers a double-whammy. It’s loaded with creative rules that not only make sense but, as Denny presents them, are easy to implement. And it’s chock-full of examples, some of which most of us have heard about but have never been able to see. Thanks, Denny. We owe you.”</i><right>—Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper) and author of “On the Art of Writing Copy” and“Internet Marketing Tips, Tricks, and Tactics”</right>Filled with over 50 examples and 120 illustrations, “The Secrets of Emotional, Hot-Button COPYWRITING” is must-reading for any marketer involved in:•Direct mail•Email•Catalogs•Subscription Marketing•Fund raising•B-to-B•Financial Services•Continuity Series•Book Publishing•Insurance•And more!<b><u>100% Money-Back Guarantee</b></u>Your order is risk-free. If you are not completely delighted with “The Secrets of Emotional, Hot-Button COPYWRITING,” simply return it within 30 days for a complete credit or refund, no questions asked.<b><u>About Denny Hatch</b></u>Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for <i>Target Marketing</i> magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group. He is the author of:<u>Business Books</u>Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media<u>Novels</u>Cedarhurst Alley • The Fingered City • The Stork<u>Memoir</u>Jack Corbett, Mariner The Secrets of Emotional, Hot-Button COPYWRITING

“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or...

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  Disruption Creates Opportunity for Engagement Reasons to Use E-newsletters 8 Ways to Cut Copy The Top 5 Email Marketing Practices That Withstand The Test of Time Email Marketers Adopt Snail Mail Tactics MORE ON EMAIL >> FROM THE BOOKSTORE <i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i>According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects.The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button. <b>“All About Email Creative” is here to help.</b>Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success. Here are just a few of the take-aways that you will learn:•Month with the Highest Volume of Email•Day of the Week with the Highest Volume of Email•Time of Day with the Highest email Distribution•Top 20 Most Popular Words and Symbols in Subject Lines•Word with Highest Increase of Subject Line in Repeat Email•Top 10 Categories with Most Email Volume•Word Count Trends … What Could It Mean?•The One Single Tactical Move to Improve Email Response•Maximum Number of Characters in the Subject Line•How to Test Subject Lines•How to Avoid Junk Filters – the Trigger Words That Get You Trashed•Why you Should Pay More Attention to the “From” Line•Once Opened, What Should the Reader See Next?•10 Steps to Getting Your Message Just Right•5 Ways to Optimize the Email Preview Pane•How to Deal with Blocked Images•Web-Friendly Fonts and Font Sizes – What Are They?•The Top Reason People Unsubscribe from Marketing Messages•To Use Free or Not to Use Free … That Is the Question•16 Most Effective Strategies for Email Branding•The Difference Between B-to-B and B-to-C Email Marketing•HTML or Text. Which Should You Use?•The list goes on … and onFilled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.<b><u>100% Money-Back Guarantee</b></u>Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked.<u>About DirectMarketingIQ</u>The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

ORDER NOW

<i>“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or service will uniquely meet those needs. Denny’s book provides not just the how-tos, but also the proven-winner examples. It’s a creative marketer’s treasure trove!”</I>- Susan K. Jones, professor of marketing at Ferris State University and direct marketing consultant and copywriter, Susan K. Jones & Associates Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again.Today, the Who’s Mailing What! Archive (www.whosmailingwhat.com) contains pure marketing gold—nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years.What do these hugely profitable mailings have in common? They rely on the seven key copy drivers:<center><b>Fear – Greed – Guilt – AngerExclusivity – Salvation – Flattery</b></center>These are the emotional hot buttons that make people respond—order goods and services, donate money to charities and send for more information.<i>“Only Denny Hatch could put together a book like this. “The Secrets of Emotional Hot-Button COPYWRITING” delivers a double-whammy. It’s loaded with creative rules that not only make sense but, as Denny presents them, are easy to implement. And it’s chock-full of examples, some of which most of us have heard about but have never been able to see. Thanks, Denny. We owe you.”</i><right>—Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper) and author of “On the Art of Writing Copy” and“Internet Marketing Tips, Tricks, and Tactics”</right>Filled with over 50 examples and 120 illustrations, “The Secrets of Emotional, Hot-Button COPYWRITING” is must-reading for any marketer involved in:•Direct mail•Email•Catalogs•Subscription Marketing•Fund raising•B-to-B•Financial Services•Continuity Series•Book Publishing•Insurance•And more!<b><u>100% Money-Back Guarantee</b></u>Your order is risk-free. If you are not completely delighted with “The Secrets of Emotional, Hot-Button COPYWRITING,” simply return it within 30 days for a complete credit or refund, no questions asked.<b><u>About Denny Hatch</b></u>Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for <i>Target Marketing</i> magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group. He is the author of:<u>Business Books</u>Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media<u>Novels</u>Cedarhurst Alley • The Fingered City • The Stork<u>Memoir</u>Jack Corbett, Mariner The Secrets of Emotional, Hot-Button COPYWRITING

“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or...

ORDER NOW

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