While fixed operations are a critical reseller profit center, several trends are converging and causing a growing number of consumers down to independent service providers. the package of Marketing Service dealer.com combats these trends, enabling resellers to strengthen customer relationships through the Web site content, as well as cutting-edge custom communications delivered more frequently and at a lower cost than conventional direct mail.
"We are proud to present this turnkey solution" set it and forget "which helps dealers to increase their service activities, by providing relevant content to your customers just at the right time," said Dean Evans, Chief Marketing Officer of dealer.com. "This is the ultimate in fixed operations marketing – requires minimal maintenance or human intervention, still offers a proven, trackable ROI. "
Evans continued, "we're giving a new industry benchmarks for the content of the Web site services, which is important because the number of Internet searches for the service of vehicle is growing rapidly, and about 60% of visitors to a website of a dealer's are going to the page of the service".
With the sales package of services, each dealership sales and customer service gets a free Garage Online, powered by reclining – leading online vehicle – and property service integrated with DMS bench, so that it automatically includes personalized information, service and repair.Also includes hundreds of articles and video owners, community features and information and reviews on new vehicles.Customers receive personalized emails as reminder service (based on their stories of service and maintenance schedules OEM), remember, alerts and newsletters. the solution also includes functionality developed by dealer.com which allows dealers to automatically send promotional offers or coupons – adjusted based on customer response over time – that are designed to improve the performance of the search engine, as well as the service sales.
Pilot stores, the solution is greatly improved Reseller Revenue and profitability by providing a point 12 percentage improvement recapturing customers "lost";an improvement of point 19 percentage of customer loyalty; and an increase of 27% frequency of customer service.
About dealer.com ( www.dealer.com )
Dealer.com is the world leader in online marketing solutions for the automotive industry, providing e-marketing solutions for OEMs, auto dealers and corporate media award winning innovative websites. and integrated online tools to company significantly reduces the cost of customer acquisition, improving the efficiency and profitability of the dealers. Dealers more use dealer.com platform than any other platform worldwide.
Recent national and international awards include: the magazine Inc. 2010 Top Small Company environments and 5000 Inc., The Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter ® Score overview of customer satisfaction, Deloitte Technology Fast 500 and automotive standard of excellence "Web Marketing Association: dealer.com was the 2009 Top Rated site provider on drivingsales.com and won the 2010 Diamond Dealers ' Choice award for best Web site solution and the most comprehensive search Marketing Platform Award 2009 by Automotive Search Marketing Association.
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SOURCE dealer.com
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