ZURICH (AFP-ETA)--UBS Bank decided to withdraw part of an advertising campaign based on Le Corbusier, a spokesman said Wednesday after fresh controversy over anti-Semitic comments from historic Swiss architect.
Among those of Swiss pioneers that were highlighted in global advertising blitz the image of Le Corbusier, who died in 1965, was launched in August, from the largest Swiss Bank at home the message that despite the drama of the recent past, customers who fled should go back and that the Bank can be trusted. Among the famous high-achievers used in the campaign were also Neil Armstrong and Muhammad Ali. " There are several articles showing the architect's anti-Semitic views, "said Yves Kugelmann, editor of Hebrew weekly Tachles." Its cynical by UBS to take as an icon of Le Corbusier, when they want to break with the past in relation to the issue of the Holocaust dormant accounts, "he added. "Should have been more sensitive," he added. "Our advertising is meant to communicate a message to our customers and we want to avoid this message should be weakened by a polemic on Le Corbusier," said a spokesperson for the Bank. "For" why we will not use the images of Le Corbusier in our advertising campaign, said in a statement. Le Corbusier image was used on some notes of 10-Swiss Franc from 2007 and his pioneering work as an architect urban in the 1920s to the 1950s has won international acclaim. However, average Swiss have in recent days highlighted some of his comments and writings of reference for the Jews and the supposed admiration for Adolf Hitler in the prewar period. "Le Corbusier was a radical theorist ... and virulently anti-Semitic," the newspaper quoted architectural historian Sonntagzeitung Pierre Frey as saying. The art historian Stanislaus von Moss said the newspaper Tages Anzeiger that researchers had found "unequivocal" anti-Semitic comments.Later he added resonance because UBS was also one of the Swiss banks in the heart of a scandal in the 1990s on accounts of Holocaust victims monopolised. in 1998, UBS has established a compensation fund-$ 1.2 billion with Credit Suisse for the survivors of the Holocaust.
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