The key to the sale of Hyperlocal

Strategies for success from Steve Hundley print article

RISMEDIA, Nov. 27, 2010 — the science of hyperlocal marketing requires "standing in the street" to become more effective. a system designed by 1parkplace, for example, marketers of hyperlocal includes a strategy that combines offline marketing, online marketing, solid technology and a social media strategy for a brokerage company to dominate the market.

Hyperlocal marketing, done right, is designed to provide a brokerage companies the opportunity to connect with every citizen in the community — providing information that resonates with every person in every district and every home.

The key is to implement a strategic combination of brokerage and agent of community organizing. agents become journalists and brokering sponsors the concealed. Community Portal Hyperlocal marketing will ultimately to block citizens more in doing business with such mediation when they are ready to sell. patience and consistency are success factors.

Meanwhile, all the content that is transmitted is also published on a platform of high performance blog, Google-friendly, hyperlocal, which quickly rises to the top of search engine rankings, directing buyers and sellers to this powerful resource community.

Here are the steps for success with multi-level marketing of hyperlocal:
-Leadership commitment
-Management commitment at each Office/branch office
-Plan of action — day by day, job scheduling
-Definition of Community target sectors
-Resources
-Hyperlocal technology platform
-Strategy of online and offline marketing
-Studio video
-Agent recruitment process and the responsibility to plan
-Sponsoring system commercial premises
-Budget commensurate with objective

The largest initial investment will be the technology platform to host all the hyperlocal information. According to the size of the market and the number of hyperlocal destinations within the site, you can estimate $ 750 to $ 1,500 for each destination zone. expect to at least 10 hyperlocal areas within your target site.

Next will be your video studio; that cost should be around $ 2,500 for set, plus the space study kit consists of a camera, tripod, wireless microphone, green screen, light Kit and a custom Virtual Studio.

I recommend a space dedicated to your study (10 ' x 10 ' minimum); However, the study should also be portable. Hyperlocal done right should include the local business community, with which you invite local businesses in your studio to produce video that add value to your site.

This viral marketing strategy creates a concentrated Community awareness program that places the brokerage in the middle of the business community.

Offline marketing must be custom designed and include templates selling turnkey advertising, direct mail, flyers, door hangers, call scripts, radio commercials and marketing promotions.

Online marketing Web site includes badges, banners, e-mail signatures, voice messages, e-mail, presence of Facebook, Twitter and design custom widget to link bait on other websites.

The "just in time" will be the most valuable of ongoing strategy.

Content will come in various forms.
1. for members of RREIN, localized content RISMedia — for maximum performance
2. Company generated video — transcribed into a blog post
3. staff and brokers contributed by local districts

Download white paper "How to dominate with Hyperlocal Marketing" www.1parkplace.com/real-estate-seo-hyperlocal-marketing for more details.

As CEO of 1parkplace, Inc.and the University of 1parkplace, passion of Steve Hundley is to guide the development of social media, plus real estate marketing technology solutions to the top of America realtors and mediators. Hundley formed recently 1parkplace University where he has hosted events exclusive training with leading companies like Tom Ferry, Steve Rodgers and Allan Dalton.

For more information, visit www.1parkplace.com.

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