There's a new class of broadband users always connected that exceeded adolescence and the millennial generation often cited in dependence of technology: is a group of moms tech-savvy growing and active Second of three separate accounts this week, moms are upping the ante on the use of broadband and wireless for their children and young people despite their teens.
Marketing agency first, social Youth reported this week that women born between 1977 and 1996 entering their child rearing years and becoming trendsetters four reasons: they re multi-tech multitaskers; They build communities and facilitate transitions;are decisions to crowd-source; and masters of they re, of many of these women are in rapid expansion, the Mommy Blogger category overshare., creating active community for women seeking counsels, talk and support. Purposes of Mr Youth s, is becoming increasingly attractive market to this group.
Give this group of mothers an iPhone and their marketing attractiveness will skyrocket, according to another mobile advertising network, Greystripe, conclusions of the survey published this week.The company stated that the iPhone has become a tool of mother's choice, to allow children to use the phone to download games specially for them to use it to shop for lists of comparison shopping and grocery. According to the ad network, this group of moms iPhone makes 29.5% of all iPhone users. Once thought to be late adopters and a group of hard to reach on your mobile, now 96% of moms with iPhone are involved in purchasing decisions of family and 40% are exclusively responsible, found.Also notable was request Greystripe s aren t of moms that iPhone only using their phones for their children: 90% use them personal entertainment ranging from music to entertainment applications for browsing the Web.
Finally, in addition to the Web 2.0 Summit last week in San Francisco, guys on guys do What want Panel?suggested that a response is less embarrassing action mum on Facebook. it seems that children may lose this time, however. Moms mobile and Web usage is growing and, if Greystripe is right, carries a bit more weight than their younger counterparts.
E-mail to sarah.reedy@penton.com.
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