PRINCETON, NJ, October 20/PRNewswire/--John Baglivo joined Rosetta, largest direct digital interactive agency and independent nation, Senior Vice President of Brand Marketing, a new position.
(Photo: http://photos.prnewswire.com/prnh/20101020/cl85397)
(Photo: http://www.newscom.com/cgi-bin/prnh/20101020/cl85397)
Baglivo will be responsible for leading and managing all aspects of marketing and will report directly to Rosetta CEO Chris Kuenne.
"We're thrilled to have a marketing pro the likes of John join our team," said Kuenne."He brings to the marketing of solid brand, blue chip Rosetta skills and experience with leading global CPG brands, as well as the Agency and the experience of selling professional services. He is an ideal complement to our executive management team and we look forward to his contributions.
Baglivo said, "Rosetta focus on driving measurable impact by transforming how its customers go to market and its ability to deliver on that promise by integrating strategic insights, ideas and programs and technology to deliver total customer experience more personally attracted me to the Agency. I am looking forward to bringing this message to life inside and outside, driving awareness and consideration among our target markets and helping to Rosetta continues dynamic growth".
Experience diverse Baglivo positioning entrepreneurial start-ups to global marketing strategy for leading brands of power has served in various senior marketing capacity at ACNielsen, where he was Vice President of strategy from 2002 to 2004, the Coca-Cola company, where he led the global brand strategy for different products from 1997 to 1999, Kraft Foods, where she held various domestic and international marketing positions from 1989 to 1997.
In addition to his senior marketing roles, Baglivo was the Director of the Prophet, a brand strategy, consulting companies and also served as SVP of strategy for communicating Dig where he contributed to climb the firm and provide recommendations of brand strategy and marketing for companies ranging from Fortune 100 to technology startups.
More recently, Baglivo was a consultant, and in that capacity, he worked with Rosetta to help the company quickly growing interactive placement evolve to better align with advanced features and the growth of company. under the guidance of Baglivo, positioning of the brand new agency was launched last month.
John is also a reader Adjunct in the programme Integrated Marketing communications at the Medill School at Northwestern University.
He holds an MBA from Northwestern University's Kellogg School of management and a BA with honors more from Rutgers University.Baglivo will be based in Chicago.
About Rosetta
Rosetta is the largest independent interactive agency in the United States and is ranked by adage among the top ten digital agencies in the country.Designed for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drives measurable business impact. Rosetta allows brands turn their marketing through the discovery of unique insights about the needs and the consumer wants their best and then link to them in a more innovative and personally relevant through all points of contact and over time.Rosetta has recently acquired LEVEL Studios, a leading developer of total user experience.
The combination of a patented approach;technological mercatoprofondità segmentation across platforms and devices; world class creative, design and user experience of capacity; dimensions and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. Agency's customers include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in health; coach, Express, Jos.r. Bank, OfficeMax and Valvoline in the retail sector; Citizens, M & T and nationally in financial services; Marriott in travel and leisure; Microsoft, Rogers Communications and t-Mobile in communication, media and technology; and MSC Direct, Wirtz drinks and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ with offices in New York, Cleveland, Denver, Boston, Chicago and Toronto. capturing level adds offices in Los Angeles, San Luis Obispo and San Jose, CA footprint of Rosetta.
For more information, visit http://www.rosetta.com.
SOURCE Rosetta
No comments:
Post a Comment