Collaboration between Adobe and Interactive Marketing industry on new formats for Mobile Advertising

The FINANCIAL--In Adobe MAX, Conference of developers worldwide to Adobe, Adobe Systems Incorporated (Nasdaq: ADBE) on 26 October announced it is collaborating with six companies of digital advertising to define two new ad formats-screen for smart phones that support the software Adobe Flash Player 10.1 and/or HTML5.

As mobile advertising becomes an increasingly important means to drive brand awareness and buying plans, new formats will give agencies the ability to maintain control creative design and development, ensuring the technical requirements to ensure a consistent user experience and interactive.

The collaboration includes Adobe, EyeWonder, a business Limelight Networks, Greystripe, Medialets MediaMind, PointRoll, and Sprout. the company will strive to promote the ad formats through online ad ecosystem, including agencies and trade associations, such as the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA).

Establishing a principle of Rich Media

Using a common format, agencies and publishers can increase efficiency in the ad creation, trafficking, delivery and reporting. Additionally, because the ads created in Adobe Flash Professional can be delivered to devices that support Flash Player 10.1 or converted for HTML5 using various automated technologies, existing production workflows are preserved, decreasing the time between the concept of ad delivery and current formats are designed to provide reach great mobile platforms and eventually will expand to tablets and other new device classes. new ad formats are:

FS-microsite: rather than the expansion of a static image in a full screen banner, this ad format requires interactive product details and/or acquisition of lead be built in screen expansion. It allows users to stay in context and not being taken from a Web browser, provide additional information in the rich, interactive experience, which helps the brand recognition and self awareness.

FS-video: this format broadcast ads ad provides reassigned or other high quality video, advertising for the end user, bandwidth optimization, and enabling agencies and publishers to reuse of assets of transmission of mobile advertising.

About Storieswindow. fbAsyncInit = function() {FB. init ({appId: ' 129670637050499 ', true, State: cookies: true, xfbml: true});};() function () {var e = document.createElement("p") (' script '); e. src = document.location.protocol + '//' connect.facebook.net/ka_GE/all.js; e. async = true; document.getElementById (' fb-root '). appendChild (e);}());

View the original article here