Strengthen its position of leader of multimedia performance and marketing solutions company of Canada, yellow pages Group (YPG) announced today the launch of Mediative-a digital advertising and solution provider for national agencies and advertisers marketing.
Mediative will cover the national agencies and the needs of advertisers through its two divisions: YPG's advertising network and Mediative performance.
YPG ad network will offer digital media, advertising, capitalizing on strong YPG's existing network of print and online properties, including destinations flagship, AutoTRADER .ca, redflagdeals.com and yellowpages.ca.in particular, YPG will provide premium advertising network and performance display advertising and audiences of Canada leading online and mobile ad networks, as well as the announcement vertical products and solutions in the areas automotive, real estate and retail categories.
Mediative performance offer a wide range of services such as SEO, SEM, social media marketing and location based marketing.
"As advertisers biggest Canada seek innovative ways to promote their products and services locally and nationally, their needs are evolving and then they are. Through Mediative, we are well positioned to offer unique digital marketing solutions and expertise to national agencies and advertisers, "said Marc p. Tellier, President and CEO of yellow pages group."Mediative is the next step in digital growth strategy of YPG. We now have products and teams to serve advertisers looking for digital marketing solutions, reliable and affordable. "
Patrick Lauzon, President of Mediative, said: "Yellow Pages Group's network of main digital property combined with a strong reach online and mobile represent a unique opportunity for national agencies and advertisers to find powerful ways to connect with customers who are ready to make a purchase.Mediative offers an innovative value proposition with his team of digital media Best-in-class strategists and practitioners, including the supply of online research products. "
Competitor with the launch of Mediative, YPG announced a series of operations.YPG has acquired Enquiro, a marketing company search engine leader, for opening media, a leading retail and national advertising leader independent online advertising representation firm uptrend media, Italy. these companies will be combined in Mediative, a company of yellow pages group is also YPG. entered into an exclusive licensing agreement with Acquisio activation Mediative provide his access clients looking for Acquisio, social leader and display advertising platform in Canada. YPG has an ownership interest of 24% in Acquisio Inc. Since May 2009. The total purchase price for these acquisitions will be up to 60 million dollars. An amount of $ 35 million was paid in cash at closing and the balance will be paid over time the subject of future returns.These acquisitions will generate approximately $ 35 million of annual turnover.
Mediative has over 150 employees through four Canadian offices: Montreal, Toronto, Vancouver and Kelowna.
For more information about Mediative, consult the company at the following address: http://media3.marketwire.com/docs/facsheet_mediative_eng.pdf or visit www.mediative.ca.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading multimedia performance and marketing solutions company of Canada. the company brings together consumers and businesses locally through its network of properties print, digital and mobile. YPG enables consumers to make smarter decisions, help people find what they need anytime, the company collaborates with companies build successful marketing and lead generation programs, helping them grow their business. YPG is held by yellow Inc.which owns and operates some of the major publications including directory Yellow Pages (TM), YellowPages .ca (TM), Canada411 .ca (TM), AutoTrader .ca, lespac.com and redflagdeals.com and Canada properties. for more information: www.ypg.com.
Source: yellow pages group
Average: Annie MarsolaisDirector, corporate and Marketing Communications514-934-4016annie. marsolais @ ypg. comInvestor Relations: Anne-Sophie RoyDirector, Corporate Finance and Investor relations514-934-2828anne-sophie.roy@ypg.com
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