Constar provides elegant bottle PET reflecting juices Prize inside
PHILADELPHIA-move up d ' orange juice! there's a new kid on the block eager to replace traditional breakfast drink with a line of fruit juices "super fruit".
Based in Austin, Texas, Genesis today is launching a major advertising campaign to encourage consumers to switch from orange juice d ' to its juices Genesis today Acai Berry, which include, pomegranate & Cranberry Goji berries and with resveratrol. the press campaign, broadcast, online and out-of-home crosses more than 15 markets including an ad displayed the Tron Jumbo to Times Square in New York.
Genesis today pulls no punches, using titles like "Orange Juice Had a Good Run" and "Our Juice Can Beat Up the Juice" and doing nutrition superior for its functional juice.
As part of the effort marketing, Genesis today has repacked the superfruit juice line. Constar is providing the sleek, new, rectangular pet bottles that reflect the premium, high-quality juices inside. To leverage the impact of beverage tray, the shoulder of hot fill bottles feature embossed logos of Genesis today on the front and rear.The label Panel was moved and labels being redrawn with brilliantly colored pictures of fruit to catch the eye and communicate clearly the flavours of juice.
The rectangular shape is also highly functional. Consumers are easy to grasp and store. new bottles maximizes the use of the cube for transport, storage and shelf-space. bottles redesigned debut in sizes 64-ounce and will be expanded to other dimensions in 2011.Constar also offers a stock version of rectangular 64-ounce bottle.
Genesis today is a manufacturer and a proponent of "beverages with purpose"-juices healthy created with a purpose that contain antioxidants and vitamins and are made with unique and natural compounds superfruits. fruit juices at the company are sold in Walmart, Sam's Club, Walgreens and other fine retailers nationwide.
About Constar
Based on Philadelphia, Penn.Constar International Inc. (NASDAQ: CNST) is a leading global producer and supplier of plastic PET (polyethylene terephthalate) and preforms for food and beverages. the company provides packaging solutions full-service, from product design and engineering, customer support and ongoing material licensing agreements. its customers include many of the leading consumer brand products throughout the world. visit www.constar.net.
On the genesis of today
Genesis today, is located in Austin, Texas, is a world leader in creating products rich in nutrients from all natural superfoods. Genesis today offers 100% superfruit juice mixtures such as Acai Berry, Cranberry, pomegranate & berries Goji juice of resveratrol and Veggie Blast, as well as a line of pudding and vitamin superfruit chews available at Walmart, Sam's clubs and other fine retailers nationwide. Genesis today also has a line of nutritional supplements sold nationwide at Whole Foods Market, HEB and other retailers well. visit www.genesistoday.com.
For marketing
Suzanne Cohen, Senior Marketing Manager, Constar, 215.552.3722
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