Competition in cyberspace is becoming more intense. With extensive information available on the Internet, consumers can easily switch to low-cost, gaining greater bargaining power in the electronic market. In turn, companies have tried to use information technology, such as the Internet to improve the quality of service. In this case, the Internet serves as an electronic marketing tools (e-marketing) to a company. This study attempts to investigate the extent that the use of e-marketing tools helps to influence customers ' intention to return rates increase conservation leaders. As such, questionnaire surveys were used to collect consumer perceptions toward the Internet as a medium of shopping. The results show that personalization, online community, integrated channels and rewards online influence consumer retention onto the Internet.
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