Research and markets: Direct Marketing Services: industry comprises approximately 3500 companies such as Harte-Hanks and Vertis with combined annual income of approximately $ 10 billion

Research and markets: Direct Marketing Services: industry comprises approximately 3500 companies such as Harte-Hanks and Vertis with combined annual revenue of approximately $ 10 billion research and markets (http://www.researchandmarkets.com/research/edaeee/direct_marketing_s) announced the addition of report "direct marketing services to their offering. Before the research is the company's industry-leading intelligence that helps sales team performs faster and smarter, doors open and close more deals. First search performs "heavy" synthesis from hundreds of sources in an easy to digest format that a sales person can consume very quickly to better understand the business problems that perspective. Executive Summary short excerpt from Chapter Overview of the industry: the United States direct marketing of the services sector comprises approximately 3500 companies with combined annual revenues of approximately $ 10 billion. Large holdings comprise Harte-Hanks, Valassis Communications and Vertis. The industry is fragmented: 50 larger firms represent about 45 percent of revenue. Companies develop promotional material for distribution to consumers through mail or online. Request for competitive landscape is driven by economic activity and profits. The profitability of individual companies depends on their creative abilities, services targeting and marketing skills. Large firms have advantages of economies of scale in the database of Google Analytics, marketing and automate operations that allow them to compete more aggressively on price. Small businesses can compete effectively by specializing in a particular sector, geographic market or service type. Main PRODUCTS, services & TECHNOLOGY transactions are services of shop letter (preparation and sorting mail pieces); printing; mailing list services; development of concept; and complete direct mail services, which include all the above. Full direct mail services accounts for almost two-thirds of revenue industry. Companies that provide only letter shop services represent about 15 percent of revenue to industry and companies providing only print services account for around 8%. Other offerings include the fulfillment, sales promotion and distribution services. Historically, direct marketing to direct mailing and telemarketing. Direct marketing can use any means to specific customers, including mail, TV, print, email, banner ads and billboards. Key Topics covered:Industry overview quarterly update Business challenges industry trends and opportunities call preparation at Financial Information Industry weather website and media link glossary of acronyms for more information visit http://www.researchandmarkets.com/research/edaeee/direct_marketing_s. source: search prior research and markets
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