Visit to the factory in Besana, leader in the marketing of nuts and dried fruit in Europe
Taking the opportunity of a "tour of the press", organized by Almaverde ' Biography on 15 October 2010, FreshPlaza visited the factory Besana, located at San Gennaro Vesuviano (Naples). in addition to being a major player in the production, processing and marketing of nuts and dried fruit in Europe, since 2000, the Group of Besana is partner of Almaverde ' Biography of organic production and the sale of these items.
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A selection of products of Besana under the brand ' Almaverde biography.(Photo: FreshPlaza)
In 1921 under the name "Besana Emilio & co.", group of Besana was founded by Emilio Besana and his brother Vincenzo. now it owns various productions and factories in Italy and abroad, for an annual volume of 16,800 tonnes of nuts and dried fruit (1400 tonnes of these are organic) and a turnover of approximately EUR 120 million.80% of production is exported in 23 countries. Besana sends the 70% of its products to Big Retail; the other 30% for the processing sector (ice cream, biscuits, chocolate, breakfast cereals, catering).
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The factory in Besana in San Gennaro Vesuviano (Naples).(Photo: FreshPlaza)
Besana coordinates the production of more than 2,000 farmer cooperatives and provided for decades all main European supermarket chains, especially in the segment of the offer "premium." Was the first company in the bombing of walnuts in Italy and the first of roast products and upholstered in 1970-80.From 2004 to 2006 Besana Group has launched more than 200 new products of high quality (mixed, chocolate and snacks) and, during 2008 and 2009, have spent a lot of, including a new storage area (with a capacity of more than 3,000 pallet) at the logistics centre of Nola.
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A small selection of assortment Besana.(Photo: FreshPlaza)
Thanks to mark Almaverde ' Biography, Besana actively responds to the increasing attention of consumers of wholesome, high quality and environmentally friendly production processes: this translates into many process innovations, including advanced systems of pasteurization and sterilization, avoid the use of chemicals. Besana has a laboratory certificate, where they are carried out careful analysis of raw materials used in production.
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A time of the visit.(Photo: FreshPlaza)
As explained by Giuseppe "Pino" Calcagni-President Besana, former Freshfel President and Chairman of the Scientific Committee of the Foundation Council of dried fruit and Nut i.n.c.-International-sales performance of nuts and dried fruit is expected to rise substantially due to strong demand from countries like China and India. "Statistical data on consumption allow to say that the expansion will affect in particular the Asian regions over the next five years The United States are already organised to increase production of almonds and a leader in industrial processing, such as Ferrero, has diversified production of hazelnuts in Chile, Argentina, South Africa and China ".
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Besana hairman, Giuseppe "Pino" Calcagni.(Photo: FreshPlaza)
"Thanks to the geographical position of our suppliers, both in North and South of the world, can provide the nuts and dried fruits for the entire year Besana," concluded Calcagni.
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Contacts:
Besana
Via rail, 20
80040 San Gennaro Vesuviano (NA)
Italy
Tel.: + 39 (0) 81 865 9315
Fax: + 39 (0) 81 865 7651
Francesco Tommasini
Sales Manager
E-mail: francesco.tommasini@besanagroup.com
Web: www.besanaworld.com
Publication date: 25/10/2010
Author: Rossella Gigli
Copyright: www.freshplaza.com
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