NASA takes the impressive digital marketing strategy

NASA's marketing Needs can be radically different from those of a producer of soft drinks, a giant car, the latest pop culture sensation or your REALTOR neighbourhood, but the American Aerospace organization long realized that developing a digital marketing strategy serves as an important way to connect with ordinary Americans and space enthusiasts.

NASA's digital Strategy relies heavily on using effectiveness of all forms of social media. more recently, a NASA astronaut signed in Foursquare from space and indicated his supporters his exact position celeste.

But NASA is much more active on Twitter. in fact, already the Organization has a staggering followers of 626,700 website popular micro-blogging. every week, NASA's Twitter feed attracts an additional 10,000 followers, according to Stephanie Schierholz, social media Coordinator, full-time organization.

One of the ways that NASA manages to attract many new followers on Twitter so quickly is offering a series of valuable rewards to those who sign up.

For example, 150 followers will have the opportunity to enjoy the first row of seats for the next space shuttle launch from Cape Canaveral, Fla., in early November.

Schierholz added that another aspect of NASA's digital strategy focuses on geo-location based games online the organization believes that this is one of the best ways to actively involve readers of generation y, which is now the target audience of NASA.

If a public body as NASA has developed, how digital strategy indicates that commercial organisations are well put as much effort on building an effective online presence.

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