Presenter: Amy Africa
When: Thursday 30 September 2010 12 pm Eastern (9 am Pacific)-add this to your calendar!
Duration: 90 minutes
Moderator: Valerie Witt
Cost: $ 129.00 (free for Pro members)
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Join us for this fast-paced seminar where leader web usability and conversion expert Amy Africa will offer solid tactics to increase conversions on your website.
Designing an effective website that generates leads for your business, convert leads to sales and allows visitors to find what they are looking for easily is an enormous challenge. you need to optimize your site for search engines, perfectly pass customers through your site with a good design, usability and search inside, plus allow visitors to realize what has come to do in a few steps as possible.
Amy has perfected the art and science of Web usability and will provide tons of proven tips and tactics to improve your website in all these critical areas.You will see example after example of what works (and what doesn't) when it comes to converting customers online!
Secrets to designing navigationTips perfect for creating powerful entry pages that draw on ideas and design to maximize customersCopy conversionsCustomer conservation tips to drive revenueKey statistics that must be measuredWho should participate: marketing, it and creative directors, responsible for generating leads and conversions on your site even if research, design and usability
Amy Africa
Chief Imagin-8-tion, Eight over eight
Amy Africa was at the forefront of Web usability studies, Web design improvement and eCommerce success for 15 years; she is the author of a new book, what makes people click: how To Increase Your E-Sales now!(January 2011) and has been widely published in specialized magazines, blogs and e-Zines. A speaker engaging, entertaining, it has been described in Web conferences in 80 countries worldwide. depth of knowledge, supported by intensive field tests and studies of the Web user, you have gained the reputation of a voice to be heard on Internet topics ranging from improving the site, building traffic and SEO for Google analytics and email marketing.
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