Lincoln uses lighting and Star Power to Showcase luxury, technology in new advertising campaign

PR NewswireDEARBORN, Michigan, 30 September

DEARBORN, Michigan, 30 September/PRNewswire/--

Lincoln is debuting a new campaign called "the most intelligent luxury," with a new look and feel, designed to shine a spotlight on the technology and craftsmanship that differentiates the new product of Lincoln
Actor John Slattery will appear in the Lincoln new ads set to launch on Saturday on NBC during Ryder Cup golf tournament
Launching a print advertising campaign will coincide with the advertising, with both with the 2011 Lincoln MKX and Lincoln MKZ Hybrid, designed to evoke the emotion and challenge perceptions of customer luxury

The Lincoln brand is unveiling a new advertising campaign, the latest step in creating something that explains to customers who are increasingly luxury with a product of Lincoln. When the campaign "luxury" smarter Debuts Saturday, customers will know that I am watching a brand with even more exciting products and technologies that are now arriving in Lincoln showroom.

"This campaign shows that Lincoln offers a greater sense of style, craftsmanship and technology and we show that in a new way for this brand," said Matt VanDyke, Ford marketing communications director of the United States. " We are going to challenge people's perceptions of luxury and demonstrate that we offer more than technology and luxury for an unexpected amount of content for the price ".

Advertisements have the latest Lincoln vehicles – 2011 Lincoln MKX, MKZ Hybrid – together with actor John Slattery. Alternating Slattery and Beauty shots of the vehicle, the 30-second spot give viewers a perspective knowing of the vehicle.

In announcements, which start airing Saturday during Ryder Cup golf tournament on NBC, Slattery is shown while walking, driving and interacting with the car, all while his comedies voice-over – giving a wink and a nod for important things that you find along the way.

"We chose for his appeal authentic, real, John," said Connie Fontaine, Lincoln communications manager. "Was the ideal choice for speak credible consumers the appeal to the most recent Lincoln vehicles ".

An ad tells the story behind the Lincoln MKZ Hybrid luxury sedan, the more fuel on the market.Ads also focus, different technologies which drivers Touch MyLincoln ™ connect technology, which comes standard in Lincoln MKX.

Also the Lincoln logo has its moment, like the star deconstructs and evolves into words, then rebuilds itself as the ad is a grasp.

New print ads also highlight the Lincoln MKZ Hybrid and Lincoln MKX and are designed to create a sense of curiosity for new vehicles. ads are such phrases as "not born yesterday" and "nobody'S fool."Additional copy challenges the reader to think differently to Lincoln and read more at www.lincoln.com, where they are available with experts to explain what sets Lincoln luxury distinguishes itself from the competition and video technology.

"This is a nod to the new way we're going to the market with Lincoln," la Fontaine said. "We will focus on how to get customers at the wheel to experience the brand, and this campaign is only the beginning ".

The way to go

Lincoln will expand its range of brand with seven new vehicles or significantly updated within the next four years as part of an aggressive growth plan focused on product design standout, class-leading technology and new engines.

Lincoln will be guided by the expanded product development and marketing, sales and service teams to support the brand's growth plan and ensure that it has a strong basis of separate products that are well positioned in the market for Lincoln plans include:

Luxury first time small vehicle of Lincoln in the thrusters C-exclusive segmentNew Lincoln, including a new Advanced V6 engine and fuel efficient transmissionsEcoBoost ™ engines available in all Lincolns – from the full-size SUV Navigator for the new leadership economics vehicleFuel to c-segment with each new vehicle – which leads to the Lincoln emerging as the most fuel-efficient luxury lineup on technology useful marketMore and features than any other competitor, with a focus on comfort and convenience. new advanced features include glass fully retractable roofs; Adaptive suspension, controlled by computer; electronic gear selectors, pilsante; active noise control; and driver Touch MyLincoln exclusive technology to connect

Lincoln punches are sleek and modern, the more fuel premium thrusters and technology leader that create a single driver experience both in cabin and on the road.

Information about Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in six continents with about 159,000 employees and approximately 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, whose production was announced by the company to be completed in the fourth quarter of 2010. the company provides financial services through Ford Motor Credit Company. for more information about the Ford products, visit www.ford.com.

SOURCE Ford Motor Company

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