Wednesday, October 6, 2010

Michelle Obama stars in the advertising campaign of Walt Disney

By DARLENE SUPERVILLE Associated Press Writer

WASHINGTON (AP)-famous for its White House kitchen garden, first lady Michelle Obama world is too sharing her expertise in an advertising campaign of Walt Disney Co.designed to show parents and children that eating well and exercising can be fun.

Mrs. Obama "eat better and increasingly active is easier than you think," says in the first of eight public service spots, that she's starring in as part of the campaign "Magic of Healthy Living" Disney entertainment company planned to announce the campaign Thursday.

Displays the first woman with various Disney stars, including Nick Jonas of the Jonas Brothers and Brenda Song, Disney Channel's "The Suite life on deck".

In another ad, she helps other stars Disney who want to plant a garden.

Mrs. Obama "you don't need a big yard or even pots for starting your own garden," she says."All it takes is sunlight, water and a little imagination .so let's get moving and installation because a great way to get fresh, healthy is to grow yourself."

Mrs. Obama launched his campaign this year, called "Let's Move," to raise awareness on the problem of childhood obesity in the country. one in three children are overweight or obese, increasing their risk of developing life-altering illnesses such as diabetes.

Disney's new campaign includes a series of a yearlong of public service announcements broadcast on Disney Channel, Disney XD, Radio Disney, Walt and on ABC television network. ads will air on the Ad Council's network of stations of 1700.

Over ads, Disney has created two Web sites focused on healthy living-kids-one and one for parents and is sponsoring a national essay contest for children. Fifty winners have to spend a weekend at Walt Disney World in Orlando, Florida

The company is also investing $ 1 million to help build parks and gardens in 10 underserved Communities nationwide.

2010-09-30 04: 02: 21 GMT


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