Low percentage of Americans use or plan to buy a reader and, according to a new Harris Poll.
Few USA e-readers, not multiple-users Will Stay that Way
Only 8% of Americans now use e-reader device. 92% that do not use a reader, and 80% say that aren't likely to get one, saying they are likely to 12% and 8% is not secure.
Break down your chances further replies, 59% of those not using a reader and are not likely to get one and 21% is not very likely. Meanwhile, only 3% are very likely to get one and 9% are somewhat likely. This means that it is even stronger than it appears at first sight, the resistance to readers-and by those who are currently not using them.
E-reader users Read more books, purchase
Users of the readers and not too surprisingly, report generally reading and buying more books last year from non-users.For example, only 1% of users haven't read books last year, compared to 10% of users offline.
At the other end of the spectrum, 26% of users have read books of 21 or more last year, compared with 19% of non-users.The biggest difference between the two groups is the percentage who read 11-20 books a year (36% of users and 19% of non-users).
Results from the question asking users and non users how many books that have bought last year are similar. eight percent of users and 22% of users don't have not bought books last year. the percentages of users who have purchased the 21 or more books (20%) and 11-17 books (17%) are approximately twice the percentage of non-users (11% for each range of books purchased).
Half of the reading habits say users E-reader unchanged
Almost half of users e-reader (49%) say using a reader and their reading habits and has not changed.About the same percentage say they read less (23%) and more (21%) than before.Four percent say they buy more books but actually read them less.
These results suggest that in many cases, users and readers-player were heavier than the general population, before getting a reader in and.
E-book Readers skew educated, Affluent, evil
U.s. adults about 2.1 million that own electronic book readers are more likely than the average adult to be male, well-educated and have higher-than-average income according to the latest data from Mediamark Research & Intelligence (MRI).
At 56.3% of users e-reader, men outnumber women (43.7%). 11% Are more likely than the average adult to own their home and are more likely to have annual household income of $ 100,000 or more 87%. Furthermore, are more likely than the average adult for obtaining a degree or post-graduate degree 111%.
About the data: this Harris Poll was conducted online in the u.s. between 9-16 August 2010 between 2,775 adults (aged 18 and up). figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity Score weighting was also used to adjust for respondents ' propensity to be online.
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