Social media has become a valuable marketing tool for companies in sectors, but according to a new study, many companies in the food and drink are unable to grasp the potential of the platform.
The study, conducted by just-drinks, found that more than half of those surveyed food and beverage companies are integrated social media into their marketing strategies. However, of those companies, more than two-thirds indicated no monitor either the ROI of social media or do not know if their companies are.
Social networks like Facebook and Twitter, have proven to be highly effective marketing platforms, efficiently. Businesses, regardless of industry, can use these channels to reach customers and help generate more brand exposure. However, without the ROI of those monitoring networks, companies will be able to get a clear picture of how social media is to benefit their business.
If companies are able to track the effectiveness of the social network and social media marketing continues to grow more and more popular. As reported recently Brafton, a new study from liquid Web revealed that 63 percent of companies surveyed plan to increase their social media marketing activities this year.
How is this trend, it will be important for companies to devote resources to the effectiveness of these practices.
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