DENVER, August 12, 2011/PRNewswire/-Digital Shopper Marketing Summit of PMA will offer two days of strategic guidance on how organizations can adapt to a world in which digital technologies have interrupted the path to purchase. The Summit will be held 20-21 September 2011 in Stamford, Connecticut.
Ben Kennedy, Director of Mobile Marketing for the entire Group (R), will help participants established a framework to contextualize their mobile investment strategically focusing on marketing ways can approach the mobile channel and establish a long-term dialogue with their consumer base. Interacting with buyers on their mobile devices pass up to the level of intimacy between a brand and their consumption. Marketers must understand how and when their consumers want to receive messages so as to leave a good impression and build a long-term relationship. Positive interactions in mobile key moments around The Continuum (TM) Shopper will help you to transform a shopper into a buyer. Understand the context of mobile shopping behavior will make the sale, capture data or gain a follower andpotential lawyer.
Kennedy is part of an agenda packed with insight that includes speakers from companies such as 3 m, the Coca-Cola company, ConAgra Foods, Campbell Soup, CVS.com, Facebook, Google Wallet, Groupon, Kraft Foods, Moet Hennessy, Nokia, Unilever and many others.
For more information or to register for Summit of Shopper's digital http://pmalink.site-ym.com/?page=digital2011 PMA, visit. Early bird registration pricing ends onFriday, August 19, 2011.
To learn more about The Continuum (TM) Shopper or to download the white paper of Integer mobile "Passport to buy: M-Commerce", visit www.shopperculture.com.
Integer group information
The entire group (www.integer.com) is one of the world's largest promotional retail and shopper marketing agencies and key member of the Omnicom Group Inc. Integer lives at the intersection of Branding and Selling (R) and creates strategic marketing solutions for clients in categories that include retail, beverages, packaged goods, telecommunications, housing and shelter, automotive aftermarket and power sports. Whole has more than 1,200 employees in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, Middle East, North and South America. Join the conversation about the culture, shopping and brand strategy at www.shopperculture.com.
About Omnicom
Omnicom Group Inc.
About PMA
The PMA is the national trade association non-profit dedicated to the sector of marketing disciplines that motivate behavior, enable the response and create brands. Representing 750 billion dollars in sales, these disciplines include promoting marketing, digital marketing, shopper/reseller marketing, sponsorship and experiential marketing. Founded in 1911, the PMA has championed this area through its combination of research, education, awareness and opportunities for collaboration. The Organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.
The entire group
Website http://www.integer.com/ :
Copyright © 2008, InterestAlert
No comments:
Post a Comment