Metro is taking shots of fat in some other QSR food in two television commercials for his latest product launch, a sub oven crispy chicken.
White meat chicken, tossed in to sub Breading seasoned and baked, is billed as "breakthrough" taste and a crunchy "without calories and fat than a traditional sandwich of fried chicken"--and the chain of sub clearly has great expectations for it. "We are always looking for new options which offer great taste and a profile of good health, and this fits that bill perfectly," says Tony pace, SVP and CMO of the subway Franchisee advertising Fund Trust.
Nutritional Metro show a typical 6 "(273-gram) chicken crispy oven sub having 0 trans fat, total fat 6.7 grams (1.5 grams of saturated fat) and 30 milligrams of cholesterol (60 of 420 calories are from FAT). The sandwich also has 23 grams of protein, 67 grams of carbohydrates and 940 milligrams of sodium. (A quick check of the KFC menu shows 0 trans fat in all elements of chicken, with total fat and saturated fat grams per piece ranging from 3.5 to 4.5 and 1 in 33, respectively, depending on the method of preparation and the chicken).
Metro TV commercials for the new element, the MMB, actually I do not claim that other QSRs don't offer all options healthier-and in fact opt to focus on grilled hamburgers in oil/grease and fries (no specific QSRs mentioned) rather than other offers chicken fast food for itself.
One of two spots that began airing over the weekend, "Which is a lot," shows shots of large amounts of fat, interspersed with shots of fat of cooking grills burgers and fries in deep fryers, with a voiceover saying "In a year, U.S. restaurants can produce up to 1.4 million pounds of fat ... enough for 3,300 kiddie pools fill ... more than 33,000 water chillers ... or bird baths ... 111,000 naturalmenteun lot of it ends up right here [shot of a cheeseburger]. "
Another, "Training Day", instructs the handler of a generic QSR hamburger slipping on a floor fat while showing a trainee how to prepare burgers on the grill oily-and how to dispose of the fat that is ingested in hamburger: a tanker truck outside the front door (see screenshot). The stains then exhort consumers "ignore fat" or "get the flavor without the deep Fryer" with new sub subway chicken.
While these two ads take a more confrontational approach to conveying the tasty brand healthy-but-positioning of Metro, as has been true in the campaigns of recent years, pace noted that the chain used a similar approach to its 2007 launch of its Fresh Fit "menu (including the new sub chicken is a part).
Other new TV ads for the new item, to begin airing about a week from today, what has become a more familiar tack: "Famous Fans of the underground" by endorsing the bun. With football season starting, famous sports enthusiasts featured will include the Detroit Lions Ndamukong Suh, Justin Tuck, New York Giants and Super Bowl celeb sample broadcast-turned-football Michael Strahan (which houses the "Subway Post Game Show" the Fox Sports football coverage).
Fans also will promote the famous sandwich using messaging/tweets on their social media account, integrating the efforts of social media, according to Metro. In addition, the campaign includes the "Hotline" by ESPN Radio, online and print advertising (including franchise location Wednesday front page Metro front page USA Today), reports.
If the response of consumers to the chicken crispy oven lives up to expectations, the chain will continue marketing support "aggressive" of voice, pace added.
No comments:
Post a Comment