Targeted social media marketing on Facebook gave a huge boost with the announcement that advertisers will now be able to customize campaigns to target specific history sponsored zip codes, according to an article published by ClickZ.
Although optional, many users of social networking site will include their town or postcode in their profile information; and it is with this that marketers will be able to drive more carefully.
Previously users could direct marketing by cities, States and provinces.
Bonus of Facebook, of course, is that when your users select this option to make their public information contacts, they close, through the terms of service, who are interested in receiving targeted offers.
In future, Facebook marketing, creating local campaigns are now able to appropriately address their area or neighborhood – just a few metres or a few miles-whereas previously had for the entire city or State of destination and a bit of diminishing the effectiveness of their campaign in the process.
This new system allows even more targeted ads to be loaded simultaneously by using the operating system of the Power Editor of Facebook.
Facebook is currently working on the feature, and zip code targeting is destined to become accessible, very soon.
News brought to you by click-throughs – experts in SEO services, Pay Per Click Services, multilingual Search Marketing and Web site conversion enhancement.
Tags: facebook, advertising, zip code targeting, social media local advertising on the internet
Get our free Monthly Newsletter, This entry was posted on Monday, August 15, 2011 (5 hours) at 08:58 (5 hours) and is filed under Social Media Marketing.
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