Social media marketing on the rise, but companies failing to assess its value

Social media has become a valuable marketing tool for companies in sectors, but according to a new study, many companies in the food and drink are unable to grasp the potential of the platform.

The study, conducted by just-drinks, found that more than half of those surveyed food and beverage companies are integrated social media into their marketing strategies. However, of those companies, more than two-thirds indicated no monitor either the ROI of social media or do not know if their companies are.

Social networks like Facebook and Twitter, have proven to be highly effective marketing platforms, efficiently. Businesses, regardless of industry, can use these channels to reach customers and help generate more brand exposure. However, without the ROI of those monitoring networks, companies will be able to get a clear picture of how social media is to benefit their business.

If companies are able to track the effectiveness of the social network and social media marketing continues to grow more and more popular. As reported recently Brafton, a new study from liquid Web revealed that 63 percent of companies surveyed plan to increase their social media marketing activities this year.

How is this trend, it will be important for companies to devote resources to the effectiveness of these practices.

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Marketing News: publishers Online travel brands value for online advertising

Press release from: MarketingUK
04/03/2011
affilinet, Peter Rowe, Debenhams, fly Thomas Cook, the Harveys furniture shop, Interflora, Lancôme,

Content sites remain the most effective way for publishers to monetize their presence, with more than two-thirds (67 percent) of the editors citing them as major contributors to the revenues generated from affiliate marketing. This was followed by search engine marketing (32 percent) and voucher code sites (18 percent).

The research also reveals what the major concerns are for publishers when dealing with advertisers. The results reveal that the most important factor is ensuring that creatives are preserved to this day, a problem cited by 53 percent of publishers. The next biggest concern is about earnings per click, a payment model which shows how well it is performing an advertiser by measuring the average amount of Commission earned for each click generated for the brand. 45 percent of editors cited this as one of the key considerations when working with advertisers.

Peter Rowe, CEO, affilinet UK, explains, The growth of mobile social media world is clearly intended to continue and will require online advertisers to carefully consider the mix of campaigns are grown for their publishers. It will also be critical challenges as regards updating creative can be eliminated quickly and earnings per click optimized if a trademark is to build positive relationships with publishers.

Building campaigns tailored to different publishers who accurately reflect that their public key should be a way to generate the most traction between brands and consumers.

                                                                                                                                                                                Methodology

Research conducted by polling 141 publishers.

About affilinet

Founded in 1997, affilinet is one of the most established affiliate networks in Europe, which offers unmatched experience, knowledge and heritage of the market. With the presence in 7 countries throughout Europe, affilinet's affiliate programs have more than 1600 on the network.

affilinet focuses on generating ROI for their customers using the affiliate channel to drive leads and sales for brands from a wide range of industries including travel, finance, retail, telecommunications, non-profit, FMCG and automotive. Its customers include Debenhams, fly Thomas Cook, the Harveys furniture shop, Interflora, Lanc, Matalan, Next, Smirnoff and Virgin Holidays.

affilinet and Sedo sister company are owned by Sedo Holding, formerly known as AdLINK Group.

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