Dr. Ralph f. Wilson, Web Marketing today-August 16, 2011Here are the links with annotations for a couple of recent Internet marketing articles and resources I have found this week that might be of interest to you.
Greg Finn, Facebook adds Targeting to zip codes for advertising, Search Engine Land, August 12, 2011. Targeting by ZIP codes makes Facebook attractive to local businesses.
Jeanne Jennings, 3 Direct Marketing principles to improve your Email Marketing, ClickZ, August 8, 2011. E-mail an expert discusses the importance of calculating ROI, testing and hire third-party list.
Pace Lattin, you're stupid if you continue to ignore advertising fraud, ClickZ, August 8, 2011. The problems of fraud with video ad networks and some possible solutions.
Ron Jones, using the keyword research for Digital Asset Optimization, ClickZ, August 8, 2011. Explains that Digital Asset Optimization (DAO) is composed of multiple social media optimization SEO. Describes how to discern the research cycle and position in the purchase intent with keyword research. Discusses how to map keywords of responsive digital assets.
Cathy Halligan, calculating social benefits, market, ClickZ, August 9, 2011. Discusses social UGC (User Generated Content), in particular customer reviews. To get the customer: ask, make it easy and encourage social sharing as "Similar".
Tim Mayer, 5 strategies for improved A/B Testing, ClickZ, August 9, 2011. Suggest: (1) be aggressive with the first test to evaluate the potential lift, (2) do not use test instead of design best practices, (3) test changes did your competitors – you might learn something, (4) the use of isolation tests, but also some big jumps and combinations, identical buckets (5) evidence against each other to make sure systems are working properly.
Liana Evans, not asking people like you, give them a reason to like you, ClickZ, August 10, 2011. Advice, avoid the temptation of automation, getting personal.
Mike Hotz, using the Cadence to build B2B Email engagement, ClickZ, August 10, 2011. Consider the rate, rather than frequency. Not "how often should we send?" but "When should we send the information that our subscribers many want to read." Describes how to determine the Cadence.
Michael Della Penna, how to grow your Twitter followers-10 tips ' for Real ', ClickZ, August 11, 2011. 10 tips.
Tessa Wegert, building a relationship of E-Commerce in three simple steps, ClickZ, August 11, 2011. (1) remind them because I love you, (2) never forget to call and (3) does not pretend to be something they're not.
Simms Jenkins, 6 Email tests to prove, ClickZ, August 11, 2011. Suggests testing (1) the subject line by line (2), (3) mobile versions, data security (4), (5) opt-in form and process and process SMS (6).
Melinda Krueger, Jakob Nielsen on usability for Mobile sites and Apps, ClickZ, August 12, 2011. The interview discusses guidelines for mobile sites and developing more apps-and some of the companies make Mistakes.
John Warrillow, 6 reasons to keep your Small Business, Inc. Magazine, August 8, 2011. To grow the business is not for everyone. Reasons to keep small include the ability to continue doing what I love, small teams are powerful, it is still possible to earn enough to live where you like and a time for family.
Articles for this section are selected by Dr. Wilson on the basis of their appeal to small and medium-sized enterprises. He seeks above all articles with a how-to bent.
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