SAN FRANCISCO, August 15, 2011/PRNewswire/-iContact Corp., a leading email marketing and social media marketing company, will be speaking on 16 August to Social Media Marketing Summit at the Moscone Center West in San Francisco. Presentation by Jeff Revoy, chief marketing & product strategy, entitled, "social does not kill the star Email: how Email + social = improved engagement," will offer best practices for creating a cohesive email strategy and social media marketing. This is the aspect of iContact's sixth and last in the National Tour, which introduces the Social Media Marketing Summit. iContact is also sponsor of the event.
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"The use of social media is experiencing explosive growth, and consumer is playing a critical role in online integrated marketing campaign for our customers," said Revoy. "Marketers must learn the nuances of how social media synchronization with email marketing to achieve a higher ROI. They also need to outline the goals and objectives and have quantitative tools available to assess whether a campaign is producing the desired results. iContact welcomes the opportunity to share our knowledge in helping small and medium-sized businesses succeed and grow in Social Media Marketing Summit. "
One of the main advantages of mixing with email, social media marketing is to create a two-way conversation between a company and its clients, as well as expand to target audiences. According to the 2011 Social Media Marketing Industry Report, social media is a primary tool for resellers, with 88% respondents viewing it as critical to increase their exposure.
About Social Media Marketing Summit
Due to unprecedented demand, who collaborated with the leading lights of social media to create a stand-alone educational event exclusively focused on social media marketing and its integration into the marketing mix. The premier education event social media marketing for decision makers digital and social media marketing, this event will feature workshops, intensive case studies and new material covering the founding of social best practice and more advanced tactics of social inclusion in email, search, analytics, mobile application and gen.
About iContact
Headquartered in Raleigh, NC, iContact is a purpose-driven company that email marketing and social media marketing easy for small and medium-sized businesses and causes grow and succeed. More than 700,000 customers have used iContact and the company retains the status of Corporation B, a standard certification awarded to companies of social and environmental performance and transparent meeting. As part of its social mission, iContact apply 4-1s Corporate Social responsibility model, giving each 1 percent of payroll, equity, product and employee volunteer time to the community and its local and global communities. Visit us online at iContact.com, on Twitter @ iContact in iContact LinkedIn group and on our Facebook Fan page.
Contact: Kara Schiltz, + 1-919-926-3543, kschiltz@icontact.com
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