Broadridge Financial Solutions, Inc. (NYSE: BR) announced today that it has appointed Stefanie Shelley as its Chief Marketing Officer, effective immediately.
Broadridge appoints Stefanie Shelley as Chief Marketing Officer (photo: Business Wire)
In his new role, ms. Shelley will be responsible for global marketing of Broadridge functions, including brand strategy company, all brand and digital marketing and social media marketing, corporate communications and product efforts.
"Stefanie is a proven leader who has already made a considerable impact at Broadridge in time that has been with us as a consultant, said j. Peter Benzie, Corporate Vice President, Sales, Broadridge, to whom you report ms. Shelley. "With Stefanie in place as CMO, our marketing organization is aligned with Broadridge's business and sales goals, helping to drive growth of our society."
Ms. Shelley began consulting for Broadridge in August 2010. Since then, has worked to develop online marketing strategies with business priorities to deliver business growth. She has led a series of new marketing initiatives, crafted the company's marketing budget for the fiscal year 2012 and developed an integrated marketing strategy for Broadridge going forward.
"Last year, we made significant progress in building marketing capabilities and we are already seeing results," said ms. Shelley. "I'm excited to join the team and I look forward to continuing to build our marketing capabilities to deliver real business growth to Broadridge".
Ms. Shelley brings considerable experience, having held Broadridge senior roles at major financial services companies and Fortune 100 companies. Has a broad background in functional business strategy, marketing, product management and channel and extensive experience of launch, the construction and restructuring of companies.
Ms. Shelley has held senior roles at Capital One, Citibank, JP Morgan Chase, GE and GE Capital. She was the Executive Vice President and Bank Marketing Executive at Capital One, head of marketing for capital one bank, one of the 10 largest banks in the nation. Before this, he led the product management and marketing at Citibank, where he managed the complete suite of storage products for Citibank retail bank. Prior to Citibank, has held a variety of roles at JP Morgan Chase, including Senior Vice President and Executive Marketing and service delivery, where she was responsible for all marketing efforts and handling online, phone and ATM channels in Small Business Banking Division.
Ms. Shelley serves as a member of the Board of Directors of Green Bank, N.A., headquartered in Houston, Texas. Ms. Shelley holds a B.A. in economics from Colgate University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.
About Broadridge
Broadridge is a technology services company focused on global capital markets. Broadridge is a market leader that allows safe and accurate processing of information for communications and transactions of securities of issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for more than 90% of public companies and mutual funds in North America; processes more than 4 billion in fixed income and equity trades per day; and saves billions per year through its technology solutions. For more information about Broadridge, please visit www.broadridge.com.
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