WordStream provides the new free tool for marketing campaigns-AdWords PPC Benchmarks against best PRAC

WordStream Inc., a provider of search marketing software and services, launched today its free AdWords Performance grader for Google AdWords campaigns. The breeder performance AdWords marketing helps assess how their AdWords campaigns are performing on a variety of key criteria and identify where and how to make improvements.

"At WordStream, we have worked with thousands of small and medium-sized enterprises to build the keywords for their AdWords campaigns. We have witnessed hands-on marketing to those who have not learned yet fundamental practices of PPC advertising campaigns, "said Larry Kim WordStream founder and Chief Technology Officer. "We built this free tool to provide advertisers with an easy to digest snapshot of how their campaigns are performing and their tutor on how to make the changes that will be their performance and save money."

WordStream's AdWords Performance Grader is available for free at: http://www.wordstream.com/google-adwords.

"Most companies that need to manage your PPC campaigns do not have the time or skills to regularly evaluate how their campaigns are performing and reduce wasteful spending," said PPC advertising expert Mary O'Brien, founder of Internet Marketing Institute and President of the PPC Summits. "New assessment tool by WordStream PPC campaign provides a simple solution for resellers to assess how their AdWords campaigns are performing against the most important factors and allows them to take snapshots frequently and easily".

WordStream's AdWords Performance Grader examines the key features of the campaign, including:

Effective use of negative keywords to control spend quality score for ad text and keywords targeted clickthrough rate on the ads ad impression share for long-tail keyword optimization text ad optimization PPC Landing page optimization best practices

The breeder of AdWords also provides performance marketing with reference data as their campaigns perform relative to similar companies with advertising budgets.

"Advertising has matured to the point where most companies operate today Google AdWords campaigns," said Ralph Folz, CEO of WordStream. "At WordStream, we're constantly striving to make services for PPC campaigns and search marketing tools available for a superior growing roster of companies on the SMB market. The breeder performance of AdWords is part of our ongoing effort both in their assessments of marketing campaign to educate and promote best practices, "Folz added.

About WordStream
Recently named a "OnDemand Top 100 winner for SaaS" by AlwaysOn, WordStream provides Internet marketing software and services for PPC search marketing that help get better results from their PPC and SEO efforts. User-friendly Software company facilitates more effective paid and organic search campaigns of increasing relevance and quality scores of Google AdWords, automate best practices and proven delivery of expert-level results in a fraction of the time. If you're new to search marketing or are experts in PPC management, simple tools of WordStream for better keyword research and organization, management and optimization of the AdWords quality score can help you grow your business and drive better results.

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