Sunday, August 14, 2011

Sex scandal forces Cathay Pacific to review the advertising campaign

A sex scandal has forced Cathay Pacific to review a marketing campaign that the airline is defined as ' the team to go the extra mile to make you feel special, "said a company spokesman on Sunday. -PHOTO: REUTERS

HONG KONG (AFP)-a sex scandal has forced Cathay Pacific to review a marketing campaign that the airline is defined as ' the team to go the extra mile to make you feel special, "said a company spokesman on Sunday.

The Hong Kong carrier has launched an investigation last week after pictures were published on the Internet of a woman in a red dress who looks like his crew cabin performing oral sex on a man, reportedly her boyfriend, aboard.

Two employees Cathay later left the company, but the embarrassing incident that reportedly took place in the cockpit-caused the airline to consider postponing his campaign "People and service".

"We are planning to hold the campaign for some time because time does not meet us at the moment," a spokesman said, noting that the slogan ' extra mile ' was launched and 2010.


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