LOS ANGELES, August 15, 2011/PRNewswire/-Mogreet, the Prime Minister based on mobile video marketing platform provider, today released its Q2 2011 mobile marketing analytic report that reveals consumer behavior patterns for mobile marketing campaigns that integrated mobile video messages on mobile messaging platform Mogreet during the quarter. Major findings included an uptick in use of mobile video messaging from users of Apple iPhone from 5.4% to 7.4% of total market share. These results are significant for brands and advertisers in planning how to best take advantage of messaging into their mobile marketing campaigns.
Mobile video messaging views from mobile carrier:
Verizon Wireless-44.2% AT&T-37.1% T-Mobile-Sprint-7.1% 5.7% Cricket (Leap Wireless)-2.2%Mobile messaging Video views from laptop:
Apple iPhone-7.4% LG enV 3-3 .9% Samsung intensity-LG Cosmos 2.9%-2.9% LG enV Touch-2.7%
Mobile messaging, video-top 5 U.S. regions:
Phoenix Area, South West BayInland Empire, areaAtlanta San BernardinoDenver and outskirts"As smartphone penetration reaches 35% in the United States, remains a valid MMS platform for brands and marketers to offer multimedia content to their users without having to download huge amounts of data or to tackle the problems of poor signal strength in buffering streaming feed," said James Citron, CEO, Mogreet. "It is evident from the growth in mobile video in the last quarter iPhone messaging views that users of mobile phone and smartphone capabilities are increasingly trying to consume video, images and audio on their devices. Using MMS, digital marketers can achieve their full basic consumption regardless of the type of phone and supply them with custom video content that enhances consumer loyalty, commitment and responsiveness. "
Metrics tracked by platform Mogreet are used by clients to improve their marketing effectiveness and reach. These include data such as regional hotspots (retailers can tailor offerings to users in a specific geographical area), application development priorities (if a critical mass of their customers use Android phones on the iPhone, they may choose to develop Android applications before) and many others.
Mogreet messaging platform delivers seamless, video, text, photos and audio messages to all mobile phones in North America. Is a solution for cross-carrier mobile can provide video for more than 290 million mobile subscribers in the United States and more than 2 billion consumers globally through more than 175 countries.
On Mogreet
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of multimedia content for mobile devices. The company works with marketing leader in entertainment, media, retail, consumer products, healthcare and real estate. Currently supported more than 175 countries, platform Mogreet can reach 2 billion consumers globally. The company has raised $ 10 million in venture capital by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch partners. Mogreet is based in Venice, California. http://www.mogreet.com
Media contact:
Lora Local Mini Market/Valerie Christopherson
Global results communications (GRC) for Mogreet
+ 1 949-608-0276
mogreet@globalresultspr.com
SOURCE Mogreet
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