Celebrity online, why and how?

Never underestimate the power of celebrity. Celebrity make up the volume. They bring with them an integrated audience, through the Association, can increase the exposure of the mark or appeal among consumers. They are worth.Others limit their definition of celebrities to sports heroes and movie stars. Celebrities online — individuals who, through their blog, video or other online efforts, became widely known through social networks — can bring with them following of hundreds of thousands of people, ready to listen and share relevant content they put out social space.Many of these celebrities online can be hired as a paid testimonial of your brand, a standard practice that is widely accepted, as long as it is transparent and the structure of the relationship between brand and celebrity is disclosed.But as communicator or marketer, you have to be clever the celebrity that you use when you pump him or her in a network. That may seem an obvious point, but it is a mistake that I see again and again.For example, if you have a celebrity on which people continuously hear gossip, and then you go out with a message that is not tied to any gossip — not gossip or celebrity that personal information — then, of course, it's going to fail. The celebrities and the message must work together.So we need to rethink the way we use celebrities and stop assuming that just because they have large networks, any message that we deliver is to succeed.Oprah is a wonderful example. If something has fallen into a community of Oprah on Facebook related to football, which has no context to his audience, probably won't be successful. But if you delete something in there with the context and relevance, perhaps something on the books or family or some other topic that usually fits into the pattern of debate on which she has built its audience base, then most likely you will succeed. Success messages within big networks is based on the relevance of the message to that network.So, if you plan to use a celebrity, you need to understand how that celebrity has built their audience. What is their network used to hearing from them? And how do you create messages that are aligned with that? Or, how can you identify the right celebrity to join your program?Although the importance of transparency does not start with social media, I think it is about technologies are creating a more transparent society. Today, everyone has a camera in your pocket. There are cameras on every street pole. Already there are applications that can monitor your iPhone's GPS signal In in many ways, this type of transparency as celebrities online makes it easier to trust relationships promoted online. Celebrities have the ability to move the mass amount of people to a cause or a movement, or whatever it is.Communicate your message through social media requires a different, less marketing-esque voice that typically you would use in more traditional channels such as print or TV. Social media requires a more humane.Having said that, while it's nice to involve the public, extensive conversations that ultimately did not result in sales or increasing brand awareness does not maintain its value over time. So the promotion on some level it is still necessary.Experts say not to limit the exposure of celebrity strictly social-media outlets. Instead, increase the penetration potential by integrating the use through other means, such as TV, print and in person appearances by exploiting their name and face recognition possible.If you can afford the price relatively high associated with celebrity endorsement contracts, we recommend using the number of channels as you can. Social media is an important tool for communication, but is not the only one. Integration of media with expensive celebrity is more likely to bring you the biggest bang for the buck.Recently, I was asked what the consumer of 2015 would be similar. I think that consumer will be someone who wants to tell the world her story. Maybe there will be a reaction to that at some point — I think that especially with the younger generation, we need to put more of an emphasis on accountability.But the biggest trend we're seeing is a constant progression toward the opening. While social media isn't entirely responsible, certainly plays a role in accelerating the.But then again, in 2015, could have finished writing a book. * * *Revolutionary MindThis announcement does not fit the description of a rebel. His only claim to be a revolutionary, or more appropriately to have a revolutionary mind, is this overwhelming desire to change — huge change — in what he sees in the Agency he works for.He is reticent to claim that it has a revolutionary mind; He may not have the strength for it. Although he is still alive and kicking, though his doctor gave him a calendar of just five years after a heart attack, he may not have the strength to sustain the fire. This man knows what ad is this: "I want to change in our agency and I'm angry I hurt."Other top honchos, he believes, must be the first to be receptive enough to feel the need for change within himself and leave that infect a common community of transformation of the Agency.Obviously, something was missing. This man said, "maybe they were quite angry." Maybe anger is what they need. The ad asks whether they have ever heard of wounded pride.

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