Sex scandal forces Cathay to revise advertising campaign

HONG KONG-a sex scandal has forced Cathay Pacific to review a marketing campaign which bills the airline as "the team to go the extra mile to make you feel special," a company spokesman said Sunday.

The Hong Kong carrier has launched an investigation last week after pictures were published on the Internet of a woman in a red dress who looks like his crew cabin performing oral sex on a man, reportedly her boyfriend, aboard.

Two employees Cathay later left the company, but the embarrassing incident that reportedly took place in the cockpit-caused the airline to consider postponing his campaign "People and service".

"We are planning to hold the campaign for some time because time does not meet us at the moment," said a spokesman, noting that the slogan "extra mile" was launched and 2010.

It is considered to be the emergence of sex pics have compromised the advertising campaign, where the cabin crew and the staff are to be featured on billboards and newspaper and magazine slots, a newspaper said.

"The timing of this scandal really couldn't have been worse in terms of marketing," a source of Cathay management has been quoted as saying by the Sunday Morning Post.

"The scope for the slogan and the campaign of being misunderstood, or ridiculed and satire, in the light of the incident the cockpit, is obvious."

The slogan was used in online ads on Sunday, although the spokesman, citing reasons of confidentiality, told AFP that she couldn't reveal whether that would later be used on billboards or other advertising.

Cathay Managing Director John Slosar said in a statement released late on Friday that two crew members indicated in situations of "compromise" in photographs "are no longer employees of the company."

It was unclear whether the pair were sacked or resigned voluntarily, as the airline said it would not reveal details.

The airline has also refused to say if the incident took place in the cockpit of the plane, but said the investigation found evidence suggesting the Act happened on any of its flights while airborne.

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