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var HDN = HDN || {}; HDN.t_firstbyte = Number(new Date());Local Girl Scouts selected for national marketing campaign - San Antonio Express-News (skip this header)
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mySA Web Search by YAHOO! Businesses HomeNewsSportsSpursBusinessLifeFoodA&EObituaries ShopCouponsJobsAutosHomesClassifieds Index Local Education Environment Energy Mexico Military Politics Religion Columnists Data Central Traffic Weather « Back to Article Local Girl Scouts selected for national marketing campaign By Vincent T. Davisvtdavis@express-news.net
Updated 11:56 p.m., Friday, August 12, 2011
View: Larger | Hide Arianna Moreno, 5, Ruby Gradillas, 9, Victoria Moreno, 8, members of Girl Scout troop 7775 will be featured boxes for the new cookie the Savannah Smiles.
Photo: HELEN L. MONTOYA/hmontoya@express-news.net, HELEN L. MONTOYA/ hmontoya@express-news.netArianna Moreno, 5, Ruby Gradillas, 9, Victoria Moreno, 8,...
Girl Scouts from Troop 7775, Ruby Gradillas, 9, Victoria Moreno, 8, Deseri Ruiz, 9, and Arianna Moreno, 5 view their pictures on the box of Savannah Smiles along with state Sen. Leticia Van De Putte during a news conference on Friday Aug. 12, 2011.
Photo: HELEN L. MONTOYA/hmontoya@express-news.net, HELEN L. MONTOYA/ hmontoya@express-news.netGirl Scouts from Troop 7775, Ruby Gradillas, 9, Victoria...
Arianna Moreno, 5, at far right, cannot contain her excitement during the announcement of the new Girl Scout cookie, the Savannah Smiles, at the Sally Cheever Girl Scout Center. Girl Scouts from Troop 7775, from left, are Victoria Moreno, 8, Ruby Gradillas, 9, and Deseri Ruiz, 9, are pictured on the boxes of the new Girl Scout cookie the Savannah Smiles. Victoria Moreno, who is pictured on the cookie box is the older sister of Arianna Moreno.
Photo: HELEN L. MONTOYA/hmontoya@express-news.net, HELEN L. MONTOYA/ hmontoya@express-news.netArianna Moreno, 5, at far right, cannot contain her excitement...
Arianna Moreno, 5, a Daisy Scout with troop 7775 is among the girls from the troop who will be featured on the boxes of the new Girl Scout cookie the Savannah Smiles.
Photo: HELEN L. MONTOYA/hmontoya@express-news.net, HELEN L. MONTOYA/ hmontoya@express-news.netArianna Moreno, 5, a Daisy Scout with troop 7775 is among the...
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Finally here, Ames straw poll first test of 2012 Response highlights need for prayer 2-pronged approach by Perry Vet ID holders cannot vote? Local Girl Scouts selected for national marketing campaign Page 1 of 1 The Girl Scouts from Troop 7775 received a surprise when they arrived at a news conference at the Girl Scouts of Southwest Texas headquarters Friday afternoon. They had been chosen from thousands of troops to appear on special cookie boxes that celebrate the organization's 100th anniversary and the 2012 national marketing campaign.
Mayor Julián Castro and State Sen. Leticia Van de Putte helped unveil photographs of the Scouts at Market Square and Mission San José on 5-foot replicas of new Savannah Smiles Lemon Cookie boxes.
Last year's regional top cookie seller, Hannah Richmond, introduced the mayor, who congratulated the girls on behalf of the City Council and “1.3 million very proud San Antonians.”
“When we look at you, we see the possibilities,” Castro said. “We see the future; we see everything that all of us are working for.”
Van de Putte, a former Girl Scout, said all six women in the Texas Senate were Girl Scouts.
“We take great pride in knowing that when they roll out the cookie campaign, that it'll be our girls that will be highlighted,” Van de Putte said. “You are the future; your future is very bright.”
Jackie Gorman-Johnson, chairwoman of the Scouts' Southwest Texas board of directors, said the cookie program is the largest girl-led business in the country, generating $700 million in communities nationwide. “All around us, as we look at the women leaders of San Antonio, you can see products of our Girl Scout entrepreneurs,” she said. Denise Mitchell, senior director of marketing for Little Brownie Bakers, said her team visited councils around the country to find inspiring stories.
“Your council of girls is going to be national stars beyond San Antonio,” Mitchell said. “When you enjoy your box of Samoas and Thin Mints, know that you're also enjoying the growth of your community.”
Mitchell challenged her team to find stories that showed girls making sustainable changes in the lives of their communities. She said they found Girl Scouts in San Antonio that used their cookie money to fund a robotics camp for disadvantaged children and build a playroom for children at Haven for Hope. She said they found a CEO who cared for her Scouts as if they were her own girls and volunteers who improved the lives of all the girls in the council.
Mitchell said the Southwest council was chosen from 112 councils for serving as a national model for expanding the impact of Girl Scouts in San Antonio and the surrounding area. Another factor was their pace as the fastest-growing council in the nation, with a 32 percent increase in membership in recent months.
Anna Maria Chávez, CEO of the Girls Scouts of Southwest Texas council, said the council was able to do community projects that allow the girls to say, ‘I can do this.'”
“It's hard to put into words,” Chavez said. “It's an accumulation of work that's been done by volunteers, the girls and donors. We could never have this success for the girls without community support.”
After the unveiling, Victoria Moreno, 8; Arianna Moreno, 5; Ruby Gradillas, 9; and Deseri Ruiz, 9, clambered up on the podium to get a closer look at their faces on the boxes.
Troop leaders Lisa Delgado and Ana Villa laughed as Arianna mugged for the cameras. Delgado was elated that her girls were chosen.
“I'm very proud of my girls,” she said.
The four girls surrounded her, buzzing about the revelation. “I'm very excited and really grateful,” Ruby said. “I feel like I'm going to be very famous and people are going to wonder, ‘Wasn't that the little girl on the box?'”
Printable Version Email This Share0 Local Girl Scouts selected for national marketing campaign The Girl Scouts from Troop 7775 received a surprise when they arrived at a news conference at the Girl Scouts of Southwest Texas headquarters Friday afternoon. They had been chosen from thousands of troops to appear on special cookie boxes that celebrate the organization's 100th anniversary... 
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