PMA Digital Shopper Marketing Summit Presents 2011-smarter Shopper: Marketing for the Digital C

--Ben Kennedy of the entire group to submit is using mobile to long term relationships with car buyers '-

DENVER, August 12, 2011/PRNewswire/-Digital Shopper Marketing Summit of PMA will offer two days of strategic guidance on how organizations can adapt to a world in which digital technologies have interrupted the path to purchase. The Summit will be held 20-21 September 2011 in Stamford, Connecticut.

Ben Kennedy, Director of Mobile Marketing for the entire Group (R), will help participants established a framework to contextualize their mobile investment strategically focusing on marketing ways can approach the mobile channel and establish a long-term dialogue with their consumer base. Interacting with buyers on their mobile devices pass up to the level of intimacy between a brand and their consumption. Marketers must understand how and when their consumers want to receive messages so as to leave a good impression and build a long-term relationship. Positive interactions in mobile key moments around The Continuum (TM) Shopper will help you to transform a shopper into a buyer. Understand the context of mobile shopping behavior will make the sale, capture data or gain a follower andpotential lawyer.

Kennedy is part of an agenda packed with insight that includes speakers from companies such as 3 m, the Coca-Cola company, ConAgra Foods, Campbell Soup, CVS.com, Facebook, Google Wallet, Groupon, Kraft Foods, Moet Hennessy, Nokia, Unilever and many others.

For more information or to register for Summit of Shopper's digital http://pmalink.site-ym.com/?page=digital2011 PMA, visit. Early bird registration pricing ends onFriday, August 19, 2011.

To learn more about The Continuum (TM) Shopper or to download the white paper of Integer mobile "Passport to buy: M-Commerce", visit www.shopperculture.com.

Integer group information

The entire group (www.integer.com) is one of the world's largest promotional retail and shopper marketing agencies and key member of the Omnicom Group Inc. Integer lives at the intersection of Branding and Selling (R) and creates strategic marketing solutions for clients in categories that include retail, beverages, packaged goods, telecommunications, housing and shelter, automotive aftermarket and power sports. Whole has more than 1,200 employees in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, Middle East, North and South America. Join the conversation about the culture, shopping and brand strategy at www.shopperculture.com.

About Omnicom

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About PMA

The PMA is the national trade association non-profit dedicated to the sector of marketing disciplines that motivate behavior, enable the response and create brands. Representing 750 billion dollars in sales, these disciplines include promoting marketing, digital marketing, shopper/reseller marketing, sponsorship and experiential marketing. Founded in 1911, the PMA has championed this area through its combination of research, education, awareness and opportunities for collaboration. The Organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

The entire group

Website http://www.integer.com/ :

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Enviroboard MR. named official conVerd substrate for Shopper Marketing Expo 2010 printed signage

Enviroboard MR. named official conVerd substrate for Shopper Marketing Expo 2010 printed signage

30/9/2010-conVerd is proud to announce the use of Enviroboard ™ official MR. as substrate for signage of Shopper Marketing Expo 2010 printed.

This material resistant to moisture, wrinkled takes the traditional pension products to the next level. Unlike many foam sheets and corrugated plastic Board, MR. Enviroboard ™ is recyclable, has the FSC label, as well as the recyclability certification from the Department of wood and paper Science at North Carolina State University. Ideally suited for indoor (short-term outdoor) point of purchase applications, can be printed on two sides.

Milene Ribas, Marketing Manager of conVerd, says: "we have worked with the Institute in-Store so innovative and inspiring signs using our ™ Enviroboard recyclable, while at the same time promote sustainability can create."

Fairs are responsible for a large amount of signs used to promote and display products and services to help reduce negative impacts on the environment, products as recyclable conVerd substrates are a sustainable way to reduce waste generated on these events.

"eco-friendly paper products of conVerd are the answer to the printers and advertisers who want to move in one direction green. This is a great leap forward for the industry." States Paul Paulette, Vice President of the company.

Other products are also exposed to conVerd # 331. Blox-Lite ™, a green hanging signage PVC vinyl banner that is 100% opaque and printable on both sides. GreenLight ™ Plus!, an alternative synthetic backlit film and the new EnviroScape murale ™ Plus!, a product wallscaping easy to install and remove that supports LEED credit certification and carries a class a fire rating on ASTM E-84.

About conVerd LLC
conVerd LLC is widely recognized as the leader in green building solutions for the printing industry with digital media eco-sustainable. with over assets of a decade of experience as a supplier of large format, durable paper products of conVerd are widely used worldwide for billboards frontlit, backlit, and point of purchase. applications For more information, visit www.comverd.com or Shopper Marketing Expo, exhibitor Booth # 331.

Contact:
Milene@converd.com

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Shopper marketing Agency Saatchi & Saatchi X gains foothold in India

X Saatchi & Saatchi, the marketing agency global shopper from Publicis group, announced its launch at home to India Retail Forum on Tuesday. Shopper marketing involves understand shopper's behavior in a retail environment and contributing as a result of consumers and brands retail buyers to destination.

'' We have always had the ambition to launch in India, '' said Simon Hathaway, chief executive officer for Europe, Middle East, India and Africa, the launch function in Mumbai, adding that the Indian retail market was evolving very quickly.

'' Even from our perspective, there are lots of global clients that it takes in India, because they see skills we bring to the table in other markets. our global clients include P & G, Diageo, Walmart, Carrefour, PepsiCo and LG Electronics. and look forward to leveraging our experience and competence in shopper marketing over the past 14 years to create conversations with Indian buyers, that will inspire travel traffic and, ultimately making the cash register ring, '' he said.

Diageo is the client before the Agency to come on board in India.'' We see an enormous growth opportunities in the Indian market, '' said Hathaway. the Agency plans to invest heavily in training and research.

For starters, there will be nine team members, and agency plans to get as many people on Board later this year.The marketing agency is open for customers of India Saatchi & Saatchi.

The Agency has already more than 350 members through offices in Argentina, China, Germany, Italy, Russia, UAE, UK and USA.

CEO India Amit Ajwani said, "we are starting out with a big advantage and aim to emerge as leaders of knowledge within this field. our international experience combined with some of the best professional talents from India makes a winning combination. Agency's immense practical knowledge, combined with an in-depth analysis, makes a big advantage and relevant to our customers."

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