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WordStream provides the new free tool for marketing campaigns-AdWords PPC Benchmarks against best PRAC

WordStream Inc., a provider of search marketing software and services, launched today its free AdWords Performance grader for Google AdWords campaigns. The breeder performance AdWords marketing helps assess how their AdWords campaigns are performing on a variety of key criteria and identify where and how to make improvements.

"At WordStream, we have worked with thousands of small and medium-sized enterprises to build the keywords for their AdWords campaigns. We have witnessed hands-on marketing to those who have not learned yet fundamental practices of PPC advertising campaigns, "said Larry Kim WordStream founder and Chief Technology Officer. "We built this free tool to provide advertisers with an easy to digest snapshot of how their campaigns are performing and their tutor on how to make the changes that will be their performance and save money."

WordStream's AdWords Performance Grader is available for free at: http://www.wordstream.com/google-adwords.

"Most companies that need to manage your PPC campaigns do not have the time or skills to regularly evaluate how their campaigns are performing and reduce wasteful spending," said PPC advertising expert Mary O'Brien, founder of Internet Marketing Institute and President of the PPC Summits. "New assessment tool by WordStream PPC campaign provides a simple solution for resellers to assess how their AdWords campaigns are performing against the most important factors and allows them to take snapshots frequently and easily".

WordStream's AdWords Performance Grader examines the key features of the campaign, including:

Effective use of negative keywords to control spend quality score for ad text and keywords targeted clickthrough rate on the ads ad impression share for long-tail keyword optimization text ad optimization PPC Landing page optimization best practices

The breeder of AdWords also provides performance marketing with reference data as their campaigns perform relative to similar companies with advertising budgets.

"Advertising has matured to the point where most companies operate today Google AdWords campaigns," said Ralph Folz, CEO of WordStream. "At WordStream, we're constantly striving to make services for PPC campaigns and search marketing tools available for a superior growing roster of companies on the SMB market. The breeder performance of AdWords is part of our ongoing effort both in their assessments of marketing campaign to educate and promote best practices, "Folz added.

About WordStream
Recently named a "OnDemand Top 100 winner for SaaS" by AlwaysOn, WordStream provides Internet marketing software and services for PPC search marketing that help get better results from their PPC and SEO efforts. User-friendly Software company facilitates more effective paid and organic search campaigns of increasing relevance and quality scores of Google AdWords, automate best practices and proven delivery of expert-level results in a fraction of the time. If you're new to search marketing or are experts in PPC management, simple tools of WordStream for better keyword research and organization, management and optimization of the AdWords quality score can help you grow your business and drive better results.

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Google's Display against the use of premises and behavioral ads

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For some time, Google has been insisting that the display ad market would be significantly larger than it is today-if only the system for buying ads was slimmer, more accurate performance measurement and ad formats for more customized marketing needs.Now Google has intensified the focus on the display, advertising of this format to Times Square and other media in a campaign called "Watch This Space".(via the New York Times).

As part of its case to potential advertisers, Google is pointing to more creatives, formats like mobile ads, expandable ads, mini-Web sites with slide shows and interactive features.

Statistical support

Google has some statistics on his side. Earlier this year, comScore reported a strong resurgence in the display ad market, with the number of impressions up 15% vs. a year ago and average CPM also continues to grow. "One of the drivers more than strength in this market was innovation occurring with respect to the ad units, creative ad formats as the largest and most appealing they are used, "said Jeff Hackett, comScore senior vice president when announces launch of new report Ad Metrix Creative summary of the company in June.

There is, moreover, Borrell Associates, which recently reported that online ad spending will grow by nearly 14%, from 45.6 billion by 2010, 51.9 billion in 2011 and guide this growth will be the display format. Display should grow by almost 60% in 2011, reaching $ 10.9 billion for national and local combined. (via MarketingCharts).

Other formats

The question is, advertisers renewed interest in display technology will be diverted in announcement equally intriguing locally and behavioral ad formats. Borrell statistics suggest that this may be the case.  While national advertisers will increase their use of the display targeted by almost 50%, local advertisers will outperform this too.Use of local display targeted by advertisers for markets where their ads will more than double, reaching more than 2.3 billion next year.In reality, search ads also may be declining in part because of these new formats. "Paid search is kind of old news, "said Gordon Borrell, CEO of Borrell Associates."You're seeing a bit of an oscillation of the pendulum, where everyone rushes to the new thing. "(via the investor's Business daily).

"What we're seeing is that the variance rate is really high," he said."About 60% of advertisers (research) will leave the format. Some return, but never do a lot."Some of the glimmer went out of search advertising ".

Beyond the news of new formats, advertisers are also realizing that immature display ads are not effective in selling products or increase brand awareness as targeted ads, according to Borrell.

More innovation

Not that this has been lost to suppliers of display ad. Many over at Google are innovating the category to meet these needs. In August, for example, Dapper introduced DisplayDR Dapper, a platform that allows advertisers and agencies create and target dynamic ads that match the viewer's intent and product offerings available on the advertiser's website. is powered by IntentMatch of Dapper, technology that automatically extracts products, offers and relevant content from the websites of advertisers.

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