Press release Source: Glam Media, Inc. On Wednesday August 17, 2011, 08:00 am EDT
SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)-- Glam Media, Inc. (www.GlamMedia.com), the number one vertical content platform social company with the largest global online for women, today announced the launch GlamMobile, of a large-scale mobile advertising, content and social platform that enables advertisers to engage with a brand of enthusiast audience through vertical lifestyle popular on mobile devices. In addition, the company announces the availability GlamEnable's, a new platform that provides publishers with the ability to develop sites for the mobile Web and native applications for iPhone and Android mobile operating system (OS).
The growth of Mobile advertising
Brand marketers from companies like Lexus are seeking the most effective solutions for mobile as consumers spend more time for access to content on Smartphones and tablets. According to recent reports from eMarketer, consumers spent 30 percent more time on mobile devices in 2010 compared to the previous year, and advertisers increased their spending on mobile campaigns of 60 per cent during the same period of time.
"The audience is looking for information for Glam food their interests and improve their lifestyle," says Dave Nordstrom, vice President of marketing for Lexus. "Women of reach are important to us and participate in the launch of GlamMobile allows us to interact with them in a more meaningful".
Next generation digital brand advertising
In 2003, Glam Media has been created to provide digital brand advertising primetime for personal computers. Since its launch in 2005, the company has focused on innovating the next generation of digital brand advertising across all media, including mobile phones and related devices such as tablets.
"Mobile is a powerful medium and the future of digital advertising brand is the ability to deeply integrated social campaigns and through the desktop and mobile," said Samir Arora, Glam Media President and CEO. "With the introduction of GlamMobile, marketers can more effectively deliver super premium ads that are highly engaging for the audience right at the right time."
With the launch of GlamMobile, brands will have exclusive access to a new audience, and the ability to serve billions of impressions monthly consumers highly engaged, making GlamMobile the most complete mobile solution focused on 100 percent on brand advertising. The GlamMobile platform works across all major mobile operating systems, including Apple iPhone, Google Android, WindowsMobile, HP WebOS and more.
The new service model follows the success of Glam Media desktop that organizes the content quality curated by vertical popular life style as style, entertainment, food, moms, health and well-being, so that brands can provide highly relevant advertising based on what consumers are already interested and likes to read. GlamMobile also uses the additional targeting capabilities such as geographical location, device type, mobile OS and a suite of high-impact, multimedia content, and video ad units.
GlamMobile GlamAdapt, is supported by ad serving platform company that provides premium of brand engagement for multimedia campaigns through vertical Glam community. GlamAdapt powers more than 2,500 4,000 digital publishers and content creators all over the world, allowing brand marketers to offer customizable, Super-Premium ads on an unprecedented scale for the most desirable online audience locally and globally. Glam Media is the industry leader in helping brands deliver deeply engaging campaigns to consumers through digital media, with more than 80 percent of all ads served through GlamAdapt are rich media ads.
GlamEnable for publishers
To improve the experience for consumers and thus create better advertising and engagement opportunities for publishers, Glam Media has launched GlamEnable, a new automated platform that allows you to create optimized versions of their web sites for any HTML 5 Web browser compatible (iOS, Android, WebOS, WinMo and others) as well as native applications for iPhone and Android mobile operating systems content publishers.
Glam Media sites (Glam.com Brash.com Bliss.com, and), as well as 75 main editorial partner of the company including Bag Snob, SheFinds, and The Young Black and fabulous, have used GlamEnable to create mobile-optimized web sites, resulting in higher levels of consumer engagement and new opportunities. In addition, GlamEnable is creating a mobile-friendly consumers committed to digital brand advertisers who want to target ads to specific audiences that turns Glam: women, moms, fashion, beauty, wellness and health & lifestyle readers.
"Many people today are using smartphones and iPads, and our readers have asked us to make our content more readily available for mobile devices and applications," said Michelle Madhok, founder and CEO of SHEfinds.com. "With the help of Glam Media, we are now able to deliver the content that our readers love so friendly to most users, whether at home or on the road."
For more information about GlamMobile and GlamEnable platforms, visit www.glammedia.com.
About Glam Media
Glam Media is the pioneer of vertical media connects advertisers to top brand in the world with targeted vertical audiences online. Glam has invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a flow rate of 94 million monthly unique visitors in the United States and more than 200 million worldwide and is # 1 for women, and # 8 in the Top 100 U.S. Web property. Glam Media has more than 2,500 publishers organized across multiple categories: Glam.com vertical online including for women, adult entertainment, Glam Brash.com for men and Bliss.com for seekers of health and welfare
Glam Media is headquartered in Silicon Valley, New York and London, with offices in Brisbane, California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Dusseldorf, Tokyo, Pune, Mumbai and Paris.
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