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Showing posts with label daily. Show all posts
Showing posts with label daily. Show all posts
Monday, January 2, 2012
Thursday, August 18, 2011
Marketing daily: Metro takes fat In product launch
Metro is taking shots of fat in some other QSR food in two television commercials for his latest product launch, a sub oven crispy chicken.
White meat chicken, tossed in to sub Breading seasoned and baked, is billed as "breakthrough" taste and a crunchy "without calories and fat than a traditional sandwich of fried chicken"--and the chain of sub clearly has great expectations for it. "We are always looking for new options which offer great taste and a profile of good health, and this fits that bill perfectly," says Tony pace, SVP and CMO of the subway Franchisee advertising Fund Trust.
Nutritional Metro show a typical 6 "(273-gram) chicken crispy oven sub having 0 trans fat, total fat 6.7 grams (1.5 grams of saturated fat) and 30 milligrams of cholesterol (60 of 420 calories are from FAT). The sandwich also has 23 grams of protein, 67 grams of carbohydrates and 940 milligrams of sodium. (A quick check of the KFC menu shows 0 trans fat in all elements of chicken, with total fat and saturated fat grams per piece ranging from 3.5 to 4.5 and 1 in 33, respectively, depending on the method of preparation and the chicken).
Metro TV commercials for the new element, the MMB, actually I do not claim that other QSRs don't offer all options healthier-and in fact opt to focus on grilled hamburgers in oil/grease and fries (no specific QSRs mentioned) rather than other offers chicken fast food for itself.
One of two spots that began airing over the weekend, "Which is a lot," shows shots of large amounts of fat, interspersed with shots of fat of cooking grills burgers and fries in deep fryers, with a voiceover saying "In a year, U.S. restaurants can produce up to 1.4 million pounds of fat ... enough for 3,300 kiddie pools fill ... more than 33,000 water chillers ... or bird baths ... 111,000 naturalmenteun lot of it ends up right here [shot of a cheeseburger]. "
Another, "Training Day", instructs the handler of a generic QSR hamburger slipping on a floor fat while showing a trainee how to prepare burgers on the grill oily-and how to dispose of the fat that is ingested in hamburger: a tanker truck outside the front door (see screenshot). The stains then exhort consumers "ignore fat" or "get the flavor without the deep Fryer" with new sub subway chicken.
While these two ads take a more confrontational approach to conveying the tasty brand healthy-but-positioning of Metro, as has been true in the campaigns of recent years, pace noted that the chain used a similar approach to its 2007 launch of its Fresh Fit "menu (including the new sub chicken is a part).
Other new TV ads for the new item, to begin airing about a week from today, what has become a more familiar tack: "Famous Fans of the underground" by endorsing the bun. With football season starting, famous sports enthusiasts featured will include the Detroit Lions Ndamukong Suh, Justin Tuck, New York Giants and Super Bowl celeb sample broadcast-turned-football Michael Strahan (which houses the "Subway Post Game Show" the Fox Sports football coverage).
Fans also will promote the famous sandwich using messaging/tweets on their social media account, integrating the efforts of social media, according to Metro. In addition, the campaign includes the "Hotline" by ESPN Radio, online and print advertising (including franchise location Wednesday front page Metro front page USA Today), reports.
If the response of consumers to the chicken crispy oven lives up to expectations, the chain will continue marketing support "aggressive" of voice, pace added.
Friday, January 21, 2011
Nearly nine in 10 Canadians drink at least a daily Cup of coffee
TORONTO, ONTARIO--(Marketwire-November 15, 2010)-
Editors Note: there are two videos associated with this press release.
A recent survey (s) sample conducted by Ipsos Reid on behalf of McDonald's Canada confirms that Canadians are consumed by coffee.
Survey Highlights
--Nearly 9 out of 10 people (88%) drinking at least one cup of coffee a day.
--On average, the majority of Canadians are indulging in 3.2 cups per day.
--Even if a large sample (43%) drink coffee at home or at work,
Canadians enjoy coffee in restaurants or cafes averaged 3.5 times a
week.
--More than half of Canadian coffee drinkers-53% of the population-say
They have a hard time deprive of coffee
--As many as 7 out of 10 people (69%) claim to internalize their suffering
compared with caffeine withdrawal.
--15% of respondents (more than 3.5 million Canadian) expressed that nobody
sure when they need coffee!
The importance of customer insight for McDonald 's:
--John Betts, President of McDonald's restaurants of Canada Limited
"Some years ago, we took this trip to improve the experience of our customers coffee and our efforts have really resonated with Canadians. we try always to understand better what consumers are looking for. this survey gives us great insights into how we gather and often exceed their expectations as well as offer a glimpse of the work ahead of us-as we strive to provide the best cup of coffee in quick-service."
Factors that influence consumer habits of Canadians: coffee
--Mark Wilkins, Vice President, Ipsos Reid
"When drinking coffee out of home, the survey's findings clearly indicate that, when they like the taste of a coffee of course, the majority of Canadians (61%) will remain faithful to their favourite haunt, while the rest will look elsewhere if coffee doesn't measure up to their expectations. the study shows that the taste is the most important factor in determining the loyalty to a particular coffee or justify the desire to try another type."
Free coffee McDonald's
-From 15 November to 28 November visit by McDonald and enjoy a small cup of McDonald's Premium roast coffee absolutely free-anytime of the day-with no purchase necessary.
--Free coffee offer two weeks is not valid with products McCafe, Extra Value Meal or value picks (R) offered. limit one per customer, per visit.
-This is the fourth week two coffee free initiative of McDonald in a period of 18 months.
McDonald'S Canada
McDonald is the leading company of foodservice worldwide. Restaurants of McDonald's Canada Limited and its affiliates Canadians own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75% of McDonald's Canadian restaurants locally are owned and operated by independent entrepreneurs. for more information about McDonald's Canada, visit the company's Web site.
Resources
(I) these are some of the findings of an Ipsos Reid poll conducted between 17 September 21st 2010, on behalf of McDonald's Canada. For this survey, a national sample of 2,101 adults from Canadian line Panel of Ipsos was interviewed online. Weighting was used to balance the demography and ensure that sample composition reflects that of the adult population according to census data and provide results intended to approximate the sample universe.
A survey with a weighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.1 percentage points 19 times in 20 of what the results would have been had the entire adult population in Canada was interviewed. all sample surveys and polls can be subject to other sources of error, including, but not limited to cover error and measurement error.
To see the first video that is associated with this version, please visit the following link: http://www.youtube.com/v/4rhlqfpxbku
To view the second video associated with this version, please visit the following link: http://www.youtube.com/watch?v=dgfilfttbp4
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