The blind leading the way ? from digital donations to Braille apps

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Digital

October 19th, 2011 by Cath Winks

The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so.

In an ever increasing digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels.

The virtual bucket collection tool, named by the RNZFB as ‘MyBucket’ and created by New Zealand company Givealittle, uses the unique potential of digital technology and social media to enable supporters to ‘shake a bucket’ in the online space.

RNZFB Ambassadors Mike Hosking and Kate Hawkesby, previous street appeal collectors, will be taking part in the online collection, as is Jax Hamilton, Masterchef finalist and the face of the RNZFB’s Bake a Difference for Blind Week event.

“We’re really excited to be launching ‘MyBucket’ for this year’s Blind Week appeal”, says RNZFB’s Sandra Budd.

“We all know that people are communicating more and more online, so this new tool makes it easy for our supporters to spread the word to family and friends about a cause they feel passionately about.

“In an economic climate like the one we’re experiencing, it’s also an extremely cost effective way for us to raise essential funds and awareness of our cause”, says Budd.

The MyBucket online collection will be live for just three weeks from now until  5 November and the RNZFB is encouraging registrations via http://mybucket.rnzfb.org.nz/ It only takes a few easy steps to sign up as collector, or to donate via a secure payment process, with 100 percent of donations going to the RNZFB.

Embracing all things digital, the RNZFB has also launched a Braille translator iPhone app for Blind Week, with the help of APPD Solutions. You can download this app free from the iTunes store; simply search Blind Week.

Funds raised from Blind Week will enable the RNZFB to continue providing its blind and partially sighted members with the full range of skills, tools and resources they need to lead independent lives.

For all things Blind Week, including making a donation, visit blindweek.org.nz, check us out on facebook.com/RNZFB, or call us on 0800 120 BLIND (0800 120 254).

Tags: Blind Week, Givealittle, RNZFB, Sandra Budd, The Royal New Zealand Foundation of the Blind

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StrongMail Powers Email Marketing and Lifecycle Marketing for NetMovies, Brazil's Leading Online Video Rental Company

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Company News: Page (1) of 1 - 10/18/11October 18, 2011 -- Redwood City, CA (PRWEB) October 18, 2011

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that NetMovies, the leading online video rental company in Brazil, has standardized all of its marketing, lifecycle and triggered email campaigns on StrongMail. NetMovies is taking advantage of StrongMail On-Demand, which provides direct access to a dedicated email marketing system instead of the shared, multi-tenant systems offered by other top-tier email service providers (ESPs).

Founded in 2004, NetMovies has grown to be the largest online video rental company in Brazil and one of the top providers of video-on-demand rentals and subscriptions. Every day, NetMovies provides millions of members with access to more than 35,000 films on DVD and Blu-Ray, and email marketing serves as the primary channel for keeping members engaged with its services. NetMovies turned to StrongMail for its superior data integration and automation capabilities, which the company is leveraging to reach its customers and prospects with rich segmentation and relevant lifecycle marketing messages. For example, NetMovies can now automatically trigger an email after a movie is streamed to solicit feedback on quality, provide a review or recommend similar movies.

"After carefully reviewing the top ESPs, StrongMail quickly rose to the top as a premium and comprehensive solution that is widely recognized for its world-class services and customer support," said Daniel Topel, CEO of NetMovies. "With StrongMail, we are able to build mutually rewarding relationships with our customers and enrich their overall experience with highly relevant email marketing campaigns that properly reflect all their previous interactions with our services. In short, StrongMail is an invaluable tool to engage, retain and drive additional business growth, which is essentially for maintaining our leadership position in Latin America."

In addition to traditional batch and triggered email marketing capabilities, StrongMail On-Demand provides NetMovies with a drag-and-drop lifecycle marketing solution that makes it simple to create, test and optimize sophisticated multi-step programs that are automatically triggered via tight integration with relevant business systems and customer databases. In order to maximize the impact, NetMovies is relying on StrongMail's Agency Services for strategic guidance in the implementation and refinement of its lifecycle programs. Improved deliverability is also being achieved with StrongMail On-Demand's high-performance email delivery engine, which is continually updated with the latest ISP filtering parameters for maximum inbox delivery.

"NetMovies has built its business on providing movie lovers with the easiest and most convenient way to watch movies at home, and now StrongMail is playing a key role in helping them take the experience to the next level with relevant communications based on their members' activities and interests," said Scott Ollivier, vice president of product, StrongMail. "In a highly competitive industry, NetMovies is smart to focus on delivering exceptional customer service across every touch point, and with StrongMail, they've got email covered."

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the worlds largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macys, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

About NetMovies Entretetnimento S.A.
NetMovies Entretenimento S.A. is Brazils largest online subscription service for movies and TV series with over 35,000 titles currently in its library. NetMovies mission is to revolutionize the home viewing experience in Brazil, delivering customers the best entertainment experience at the most attractive price. The company provides a subscription based service through DVD and Blu-Ray home delivery as well as online unlimited streaming services on a wide range of devices and platforms.

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Read the full story at http://www.prweb.com/releases/2011/10/prweb8886704.htm.

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Tremor Hires Digital Video expert Dylan Rebillot CPG for leading the product marketing

August 15, 2011 09:30 am Eastern Daylight Time ex P & G Digital Marketing Manager to lead product strategy, empowering advertisers and brand

-NEW YORK--(BUSINESS WIRE)--Video tremor, the largest independent online video technology, today announced that it has hired Rebillot as Product Marketing Manager for Dylan. Rebillot, former Senior Digital Marketing Manager for Procter Gamble, & will help to bring growing slate of tremor Video advertising video products to the market, working closely with sales and product teams to provide tools that allow advertisers to provide the highest quality video ad experience.

"There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

As part of his role in Video tremor, Rebillot will help guide the company's product strategy, building a model that gives advertisers the best opportunity to deliver messages of branding to target audiences in relevant environments, immersive.

While P & G, Rebillot led marketing and digital brand management for the company's beauty and grooming brands, including secret deodorant, rind and ivory SOAP, as well as global marketing for Olay. In nearly four years with P & G led a team of digital marketing to understand, optimize and innovate with interactive media.

Before joining the tremor Video, Rebillot co-founded and served as CEO of iSpark, a consulting firm independent digital for small and medium-sized enterprises.

"Video is far away and so the bigger, better opportunities to build brand on the Web," said Rebillot. "There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

"CPG is one of our core advertiser categories and we are thrilled to have Dylan on our team help those brands and more make the opportunity in online video," said Melinda McLaughlin, Chief Marketing Officer of tremor. "It's not everyday you can add someone with understanding of an insider of a category more fluidity needed criticism on digital video. Knowledge of Dylan will be a great tool as we educate manufacturers on the importance of commitment ".

Rebillot will play an important role in translating the potential sale of online videos for big brands and advertising dollars moving online. At the same time, tremor Video is making a significant investment in research of video advertising. The company is currently seeking CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of commitment to video advertising.

Video about the tremor

Founded in 2005, trembling Video (formerly tremor Media) (www.tremorvideo.com) provides video advertising solutions to Fortune 1000 brand advertisers and publishers higher in-stream and is widely regarded as the leading provider of online video. Leveraging their innovative video ad formats and technology Publisher, tremor Video offers mass flow rate and campaign results advertisers should expect from digital video. Tremor Video ad platform is the only video can provide 100% safety of scanning and categorizing every single video stream before an ad is never served. Powered by award-winning SE2 technology, video Video tremor algorithm gets even smarter to find and engage viewers with every ad served, enabling the company to welcome and encourage the pay-per-view price undertaking. Tremor is a private company based in New York with 10 national and international venues.

View the original article here

Tremor Hires Digital Video expert Dylan Rebillot CPG for leading the product marketing

August 15, 2011 09:30 am Eastern Daylight Time ex P & G Digital Marketing Manager to lead product strategy, empowering advertisers and brand

-NEW YORK--(BUSINESS WIRE)--Video tremor, the largest independent online video technology, today announced that it has hired Rebillot as Product Marketing Manager for Dylan. Rebillot, former Senior Digital Marketing Manager for Procter Gamble, & will help to bring growing slate of tremor Video advertising video products to the market, working closely with sales and product teams to provide tools that allow advertisers to provide the highest quality video ad experience.

"There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

As part of his role in Video tremor, Rebillot will help guide the company's product strategy, building a model that gives advertisers the best opportunity to deliver messages of branding to target audiences in relevant environments, immersive.

While P & G, Rebillot led marketing and digital brand management for the company's beauty and grooming brands, including secret deodorant, rind and ivory SOAP, as well as global marketing for Olay. In nearly four years with P & G led a team of digital marketing to understand, optimize and innovate with interactive media.

Before joining the tremor Video, Rebillot co-founded and served as CEO of iSpark, a consulting firm independent digital for small and medium-sized enterprises.

"Video is far away and so the bigger, better opportunities to build brand on the Web," said Rebillot. "There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

"CPG is one of our core advertiser categories and we are thrilled to have Dylan on our team help those brands and more make the opportunity in online video," said Melinda McLaughlin, Chief Marketing Officer of tremor. "It's not everyday you can add someone with understanding of an insider of a category more fluidity needed criticism on digital video. Knowledge of Dylan will be a great tool as we educate manufacturers on the importance of commitment ".

Rebillot will play an important role in translating the potential sale of online videos for big brands and advertising dollars moving online. At the same time, tremor Video is making a significant investment in research of video advertising. The company is currently seeking CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of commitment to video advertising.

Video about the tremor

Founded in 2005, trembling Video (formerly tremor Media) (www.tremorvideo.com) provides video advertising solutions to Fortune 1000 brand advertisers and publishers higher in-stream and is widely regarded as the leading provider of online video. Leveraging their innovative video ad formats and technology Publisher, tremor Video offers mass flow rate and campaign results advertisers should expect from digital video. Tremor Video ad platform is the only video can provide 100% safety of scanning and categorizing every single video stream before an ad is never served. Powered by award-winning SE2 technology, video Video tremor algorithm gets even smarter to find and engage viewers with every ad served, enabling the company to welcome and encourage the pay-per-view price undertaking. Tremor is a private company based in New York with 10 national and international venues.

View the original article here

Tremor Hires Digital Video expert Dylan Rebillot CPG for leading the product marketing

August 15, 2011 09:30 am Eastern Daylight Time ex P & G Digital Marketing Manager to lead product strategy, empowering advertisers and brand

-NEW YORK--(BUSINESS WIRE)--Video tremor, the largest independent online video technology, today announced that it has hired Rebillot as Product Marketing Manager for Dylan. Rebillot, former Senior Digital Marketing Manager for Procter Gamble, & will help to bring growing slate of tremor Video advertising video products to the market, working closely with sales and product teams to provide tools that allow advertisers to provide the highest quality video ad experience.

"There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

As part of his role in Video tremor, Rebillot will help guide the company's product strategy, building a model that gives advertisers the best opportunity to deliver messages of branding to target audiences in relevant environments, immersive.

While P & G, Rebillot led marketing and digital brand management for the company's beauty and grooming brands, including secret deodorant, rind and ivory SOAP, as well as global marketing for Olay. In nearly four years with P & G led a team of digital marketing to understand, optimize and innovate with interactive media.

Before joining the tremor Video, Rebillot co-founded and served as CEO of iSpark, a consulting firm independent digital for small and medium-sized enterprises.

"Video is far away and so the bigger, better opportunities to build brand on the Web," said Rebillot. "There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

"CPG is one of our core advertiser categories and we are thrilled to have Dylan on our team help those brands and more make the opportunity in online video," said Melinda McLaughlin, Chief Marketing Officer of tremor. "It's not everyday you can add someone with understanding of an insider of a category more fluidity needed criticism on digital video. Knowledge of Dylan will be a great tool as we educate manufacturers on the importance of commitment ".

Rebillot will play an important role in translating the potential sale of online videos for big brands and advertising dollars moving online. At the same time, tremor Video is making a significant investment in research of video advertising. The company is currently seeking CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of commitment to video advertising.

Video about the tremor

Founded in 2005, trembling Video (formerly tremor Media) (www.tremorvideo.com) provides video advertising solutions to Fortune 1000 brand advertisers and publishers higher in-stream and is widely regarded as the leading provider of online video. Leveraging their innovative video ad formats and technology Publisher, tremor Video offers mass flow rate and campaign results advertisers should expect from digital video. Tremor Video ad platform is the only video can provide 100% safety of scanning and categorizing every single video stream before an ad is never served. Powered by award-winning SE2 technology, video Video tremor algorithm gets even smarter to find and engage viewers with every ad served, enabling the company to welcome and encourage the pay-per-view price undertaking. Tremor is a private company based in New York with 10 national and international venues.

View the original article here

Tremor Hires Digital Video expert Dylan Rebillot CPG for leading the product marketing

August 15, 2011 09:30 am Eastern Daylight Time ex P & G Digital Marketing Manager to lead product strategy, empowering advertisers and brand

-NEW YORK--(BUSINESS WIRE)--Video tremor, the largest independent online video technology, today announced that it has hired Rebillot as Product Marketing Manager for Dylan. Rebillot, former Senior Digital Marketing Manager for Procter Gamble, & will help to bring growing slate of tremor Video advertising video products to the market, working closely with sales and product teams to provide tools that allow advertisers to provide the highest quality video ad experience.

"There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

As part of his role in Video tremor, Rebillot will help guide the company's product strategy, building a model that gives advertisers the best opportunity to deliver messages of branding to target audiences in relevant environments, immersive.

While P & G, Rebillot led marketing and digital brand management for the company's beauty and grooming brands, including secret deodorant, rind and ivory SOAP, as well as global marketing for Olay. In nearly four years with P & G led a team of digital marketing to understand, optimize and innovate with interactive media.

Before joining the tremor Video, Rebillot co-founded and served as CEO of iSpark, a consulting firm independent digital for small and medium-sized enterprises.

"Video is far away and so the bigger, better opportunities to build brand on the Web," said Rebillot. "There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

"CPG is one of our core advertiser categories and we are thrilled to have Dylan on our team help those brands and more make the opportunity in online video," said Melinda McLaughlin, Chief Marketing Officer of tremor. "It's not everyday you can add someone with understanding of an insider of a category more fluidity needed criticism on digital video. Knowledge of Dylan will be a great tool as we educate manufacturers on the importance of commitment ".

Rebillot will play an important role in translating the potential sale of online videos for big brands and advertising dollars moving online. At the same time, tremor Video is making a significant investment in research of video advertising. The company is currently seeking CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of commitment to video advertising.

Video about the tremor

Founded in 2005, trembling Video (formerly tremor Media) (www.tremorvideo.com) provides video advertising solutions to Fortune 1000 brand advertisers and publishers higher in-stream and is widely regarded as the leading provider of online video. Leveraging their innovative video ad formats and technology Publisher, tremor Video offers mass flow rate and campaign results advertisers should expect from digital video. Tremor Video ad platform is the only video can provide 100% safety of scanning and categorizing every single video stream before an ad is never served. Powered by award-winning SE2 technology, video Video tremor algorithm gets even smarter to find and engage viewers with every ad served, enabling the company to welcome and encourage the pay-per-view price undertaking. Tremor is a private company based in New York with 10 national and international venues.

View the original article here

Tremor Hires Digital Video expert Dylan Rebillot CPG for leading the product marketing

August 15, 2011 09:30 am Eastern Daylight Time ex P & G Digital Marketing Manager to lead product strategy, empowering advertisers and brand

-NEW YORK--(BUSINESS WIRE)--Video tremor, the largest independent online video technology, today announced that it has hired Rebillot as Product Marketing Manager for Dylan. Rebillot, former Senior Digital Marketing Manager for Procter Gamble, & will help to bring growing slate of tremor Video advertising video products to the market, working closely with sales and product teams to provide tools that allow advertisers to provide the highest quality video ad experience.

"There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

As part of his role in Video tremor, Rebillot will help guide the company's product strategy, building a model that gives advertisers the best opportunity to deliver messages of branding to target audiences in relevant environments, immersive.

While P & G, Rebillot led marketing and digital brand management for the company's beauty and grooming brands, including secret deodorant, rind and ivory SOAP, as well as global marketing for Olay. In nearly four years with P & G led a team of digital marketing to understand, optimize and innovate with interactive media.

Before joining the tremor Video, Rebillot co-founded and served as CEO of iSpark, a consulting firm independent digital for small and medium-sized enterprises.

"Video is far away and so the bigger, better opportunities to build brand on the Web," said Rebillot. "There is still a gap in the digital marketing when it comes to educate brands and showing them the value of the video. I'm excited to help provide an advertising experience that helps with brands and consumers to engage in a meaningful way Video tremor. "

"CPG is one of our core advertiser categories and we are thrilled to have Dylan on our team help those brands and more make the opportunity in online video," said Melinda McLaughlin, Chief Marketing Officer of tremor. "It's not everyday you can add someone with understanding of an insider of a category more fluidity needed criticism on digital video. Knowledge of Dylan will be a great tool as we educate manufacturers on the importance of commitment ".

Rebillot will play an important role in translating the potential sale of online videos for big brands and advertising dollars moving online. At the same time, tremor Video is making a significant investment in research of video advertising. The company is currently seeking CPG advertising partners to participate in a multi-faceted research initiative to define the tangible value of commitment to video advertising.

Video about the tremor

Founded in 2005, trembling Video (formerly tremor Media) (www.tremorvideo.com) provides video advertising solutions to Fortune 1000 brand advertisers and publishers higher in-stream and is widely regarded as the leading provider of online video. Leveraging their innovative video ad formats and technology Publisher, tremor Video offers mass flow rate and campaign results advertisers should expect from digital video. Tremor Video ad platform is the only video can provide 100% safety of scanning and categorizing every single video stream before an ad is never served. Powered by award-winning SE2 technology, video Video tremor algorithm gets even smarter to find and engage viewers with every ad served, enabling the company to welcome and encourage the pay-per-view price undertaking. Tremor is a private company based in New York with 10 national and international venues.

View the original article here