As people depend on their smartphones more information and access email, many small companies are concluding that it is time to use these new tools to reach their customers and prospects.
Before considering how you can help existing customers before worrying about the generation of new leads. Ask yourself, "How can I use a smartphone to make the lives of my clients better and cheaper?"
Update the pages of your company to the directory and check the sites like Google, Bing, Yahoo local, Yelp. This is where mobile researchers who already know going to find the facts. Make sure that they will find your location, directions, offers and any special discounts or offers that you want to offer.
You can pay someone to develop a mobile version of your site for about $ 500 to $ 600, or you can touch, builders of mobile landing page as BuildMyMobi from NetworkSolutions, advised by John Jantsch, author of "Duct Tape Marketing."
The reason that you need a mobile version in addition to your existing site? Try to browse your site on a smartphone and you will see what a customer is against. Most sites are too slow and too complex for the small screen. Also, when people are visiting your site while traveling or shopping, their objectives are very different that when you are sitting at a desk looking at a computer. Detailed galleries and image content is not a priority; are operating hours, products, menus, schedules and contact information. For example, customers of a business consulting firm more likely will prefer industry titles and conference schedules when they are in motion.
And remember, speed matters. You can make some pages on your site very easy to access when they are displayed with a mobile browser.
People use the text on their phones more than surf the Internet. For example, you can text information on a sale urgent to retain customers more frequently. Jantsch suggests easy to use tools like MobileStorm, CallFire and EZ Texting.
Gadget-happy people like to use their smartphone whenever you can; so give them special information via mobile like they are standing in your store or showroom. You can enter a display of merchandise with a simple URL. When buyers or clients go to that site, you will get interesting, customized content on the element are watching. For example, a bike shop may provide users with furniture store a variety of local tours where you can try new bicycles.
After you master new ways to help your existing customers through mobile phones, you can take that knowledge and apply it to attract new customers. You've learned what he wants people happy-phone and know how to give them properly. In your next marketing step, you can accept the prospects to try mobile phone services with confidence.
Be sure to read The Right Way to market to Mobile phone users.
Journalist Joan Voight covers business, social media marketing and technology for Publications MediaPost, ClickZ and other publications. Previously was the editor of two magazines business West Coast aimed at small and midsize businesses.
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