TORONTO, ONTARIO--(Marketwire-November 15, 2010)-
Editors Note: there are two videos associated with this press release.
A recent survey (s) sample conducted by Ipsos Reid on behalf of McDonald's Canada confirms that Canadians are consumed by coffee.
Survey Highlights
--Nearly 9 out of 10 people (88%) drinking at least one cup of coffee a day.
--On average, the majority of Canadians are indulging in 3.2 cups per day.
--Even if a large sample (43%) drink coffee at home or at work,
Canadians enjoy coffee in restaurants or cafes averaged 3.5 times a
week.
--More than half of Canadian coffee drinkers-53% of the population-say
They have a hard time deprive of coffee
--As many as 7 out of 10 people (69%) claim to internalize their suffering
compared with caffeine withdrawal.
--15% of respondents (more than 3.5 million Canadian) expressed that nobody
sure when they need coffee!
The importance of customer insight for McDonald 's:
--John Betts, President of McDonald's restaurants of Canada Limited
"Some years ago, we took this trip to improve the experience of our customers coffee and our efforts have really resonated with Canadians. we try always to understand better what consumers are looking for. this survey gives us great insights into how we gather and often exceed their expectations as well as offer a glimpse of the work ahead of us-as we strive to provide the best cup of coffee in quick-service."
Factors that influence consumer habits of Canadians: coffee
--Mark Wilkins, Vice President, Ipsos Reid
"When drinking coffee out of home, the survey's findings clearly indicate that, when they like the taste of a coffee of course, the majority of Canadians (61%) will remain faithful to their favourite haunt, while the rest will look elsewhere if coffee doesn't measure up to their expectations. the study shows that the taste is the most important factor in determining the loyalty to a particular coffee or justify the desire to try another type."
Free coffee McDonald's
-From 15 November to 28 November visit by McDonald and enjoy a small cup of McDonald's Premium roast coffee absolutely free-anytime of the day-with no purchase necessary.
--Free coffee offer two weeks is not valid with products McCafe, Extra Value Meal or value picks (R) offered. limit one per customer, per visit.
-This is the fourth week two coffee free initiative of McDonald in a period of 18 months.
McDonald'S Canada
McDonald is the leading company of foodservice worldwide. Restaurants of McDonald's Canada Limited and its affiliates Canadians own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75% of McDonald's Canadian restaurants locally are owned and operated by independent entrepreneurs. for more information about McDonald's Canada, visit the company's Web site.
Resources
(I) these are some of the findings of an Ipsos Reid poll conducted between 17 September 21st 2010, on behalf of McDonald's Canada. For this survey, a national sample of 2,101 adults from Canadian line Panel of Ipsos was interviewed online. Weighting was used to balance the demography and ensure that sample composition reflects that of the adult population according to census data and provide results intended to approximate the sample universe.
A survey with a weighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.1 percentage points 19 times in 20 of what the results would have been had the entire adult population in Canada was interviewed. all sample surveys and polls can be subject to other sources of error, including, but not limited to cover error and measurement error.
To see the first video that is associated with this version, please visit the following link: http://www.youtube.com/v/4rhlqfpxbku
To view the second video associated with this version, please visit the following link: http://www.youtube.com/watch?v=dgfilfttbp4
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