Wednesday, January 12, 2011

Aussie dollar Reaches robust global media limits

I prefer email, no doubt. Attach sending e-mail, but don t forget to include a short paragraph explaining the contents of your piece if I don t get time to open the attachment. Please send to me at: kylie.flavell@niche.com.au.

Last month I received a total of 964 email so take some time. That said, no email is always closed left.If I send something on global warming and I know there's a problem of green coming up, I can save your email address in your month s and contact the nearest to that date. If you want a reply as soon as possible, feel free to send a follow-up email to remind me that still await!

Commission articles per issue PRIOR to three months.It's never too early to contact me. many companies have our feature list and simply select the feature or theme issues relevant to their business and submit articles related to the beginning of the year. Pages get booked in advance, well.

Please include:

A high-resolution photograph of the author. This must be 300 dpi, jpg or TIF format.Can be color or black and white. 40-Word biography of the author including e-mail, Web site or high resolution images of phone details .any or tables that you would like to accompany your piece, or a note explaining what kind of pictures you could potentially result in an article of dates. your later in a word Not a pdf document., is not a zip file, not a power point slide .any about case studies (which can be 200-800 words). a short paragraph within the body of your email explaining the premise of your article.

An article on a page is typically 800 words. A two page article is about 1,200 words. If you have something more will consider running an article by three pages, if is particularly appealing or you have several images to include.

You are welcome to send any new elements for me and our online editor Sean greaney.sean.greaney@niche.com.au. Our news on the print magazine are typically 250-500 words.Please rewrite any press releases, so that they are from an objective point of view. Of course there will be change them ourselves, but those who are ready to go and devoid of self-promotion and hyperbolas are more likely to be published soon. for listings of events you can appear online or in our section for the print magazine's diary. Please provide the dates, location, contact details and a 40-word description of your event.

Since April 2009 we started running our "sections of fire" every month to ensure that readers have a cross-section of all types of every single issue marketers. each section contains a detailed analysis, commentary and insight.You are welcome to submit an article by by-lined for any of these sections, as all the content was written by industry experts as opposed to our features, which are written internally. Article lengths must be 800 or 1200 words.

Media & advertising: Our creative fire, Agency of comment and the world media-including print, television, radio and out of home advertising. Some of the regulars here include Guerrilla Guide, written by our most popular contributor, Geoffrey Bowll and the recipe of the month, that presents a successful campaign in a full case study that includes more detailed results. Look also events, retail and the key role that design plays in branding.

Digital: Talking about mobile, social media, rich media advertising, corporate blog, digital OOH, e-mail, podcasts, in-game advertising, search, websites, corporate reseed brands in the blogosphere, banner ads, online consumer surveys, Twitter, SEM and anything related to digital. Regular columns include Mister Mobile with Joe Barber, around the Blogosphere with Stanley Johnson and the page with the CEO of IAB Paul Fisher. This section also identifies the best way to the marketing department to work properly with it or a digital Agency.

Marketing strategy: Decide how to divide your marketing budget? eager to analyse what kind of ROI you can expect from your last campaign? This is the section where we focus on results, analysis and tactical methods that can be applied to all regardless of channel marketing advertising marketing.Regulars include on a Shoestring, which is our monthly look at marketing for SMES and B2B Straight Up, that looks to the marketing business to business.In addition, leaders of thought, as Michael Kiely and David Gillespie contribute their regular columns on holistic brand strategy and integration.

Direct marketing:Direct marketing (DM) is in no way restricted to direct mail. in this section we cover DM as a marketing discipline, nothing that analysis draws on this one-to-one relationship between marketers and consumers.This includes anything from e-mail and SMS for promotional products and dynamic mail.We also take a close look at the arguments and loyalty data, showing how you can keep your brand evangelists, grow databases and prevent the variance.Regular columnists include expert Linda Loose international DM, the Pontin Clemenger Proximity CEO Andy ' and the team common Douglas Nicol and Kevin MacMillan by the Agency's work.

Careers & education:With industry changes so rapidly, competitive marketing or creative agency CEO must be constantly updating their skills and knowledge.This section explains how to climb the ladder, stay on top and win your dream job. our regular column Going Global profiles a different country each month, examining the sector marketing, average wages and job opportunities that exist for Australians, trying to move. Changing Lanes watch industry transition, with a comment from a recruiter and a candidate who has made a change as FMCG, digital or services for events, etc. There's also a look at the last project marketing research undertaken by academics around Australia with our regular column, search and distribution. in this section we talk about marketing student, but to a greater extent, the marketing professional looking to advance their career.

Generally each issue goes on sale on the 28th of the month preceding. Thus, for example, June's issue is on newsstands on 28 May. If you have contributed an article or comment then we are happy to send you a free copy of one week before the date of sale of. Please make sure you send your postal details to me with your article. If you want to buy multiple copies, you can visit newsstand or library edges or contact our subscriptions Department by e-mail: subscriptions@niche.com.au or free call: 1800 804 160.

Most of our features are written internally and we would like to interview a number of industry experts for each piece. If you have someone in mind for the comment, please email me a brief description of their experience (not just a biography but something that directly affects our feature), as well as an overview of their availability. most of our interviews are conducted via telephone or email as often we are too busy to get out of the Office.


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