Marketing advertising Riddle for Annie Jennings PR-from this offer expert $ 6000 consult free?

PRLog (press release) – 26 November 2010 – marketing advertising Riddle for Annie Jennings PR-from this offer expert $ 6000 consult free?

All right, let's inside the mind of Annie Jennings and find out what you think of this marketing scheme:

Here is the marketing system: management consultant expert Advertises that he will give his $ 6000 per hour via free advisory services.

First thought of Annie is that this is to all other schemes marketing packed with free offers of $ 60,000 or more worth of stuff free when you sign up for a teleseminar or buy a book for $ 20, and initially seems ridiculous.

(Why is Annie referring to this approach as a regime? is a word fun to use. Annie says that the reason is that "it feels like something different from real marketers. feels like a hack.")

So Annie decides to search for the word "regime" just to see why the word seems to describe this sales method.

THE DICTIONARY meaning of SCHEME: Secret and cunning plan, especially one which is designed to cause harm or damage.

But let's take a closer look "scheme-strategy".

Let's take a question: can offer $ 6000 worth of free consulting services, and make work for you? Annie says that this is you have to do maybe this job:

1. you must be highly established and respected expert in your target market with serious brand recognition.

2. your target market must have the complete certainty is really charge $ 6000 per hour (not just pretending to be your marketing scheme) and everyone needs to know in advance for sure.

3. I REPEAT: it is really bill $ 6000 per hour and have turnovers in this way constantly over time and not only that you could.

OPPSIE: Now, let's look at some of the ways this marketing approach can backfire. to begin with, you'd better hope the customer (or customers) who have paid the $ 6,000 per hour not see your offer.

After all, how would you feel if you paid $ 6,000 for something and then find out that you could have gotten free? is crazy and confusion.

This can happen: Plus, gets people thinking you should repay the money of all those who have paid $ 6,000, right?Gets even worse.Your potential clients are getting mixed signals and that strange feeling really annoying in their gut that:

1. you are desperate.

2. If you have to give away your $ 6000 for HR services, then you're not worth the price.

3. If worth $ 6000 per hour, because they are marketing like this?(Said it was crazy and confused)

If the market has determined your value as $ 6,000 per hour actually paying IT, then you don't need to make this offer because I would think at this point, there would be the best ways to get new clients.

At the end of the day, this expert gets certainly attention, that's for sure.

But I think it's the wrong kind of attention. whole heartedly, Annie

http://www.anniejenningspr.com for advertising, public relations, PR book
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http://www.anniejenningspublicity.com for marketing, advertising of the book, the promotion of books of NYC, Book PR, marketing a book, a book promotion

Annie Jennings is a publicist Inspirational national who devotes his life to helping its customers achieve their dreams. "Everyone should have the opportunity to get their brass ring, "says Annie that one sees how his work to make sure they do! would you like to see your message in motion? Know Annie Jennings PR. works by Annie Jennings PR with printing on demand authors, print-on-demand publishers, commercial advertising, advertising corporate CEO and more! get your competitive advantage!

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