As part of the sponsorship, the ear to the ground team was presented with a Škoda Octivia Scout that characterizes the entire series.
"We are pleased to come on board as sponsors of Ear to the Ground, a show that gave a real insight into life in rural Ireland for 17 years," said John Donegan, head of sales and marketing at Škoda Ireland.
"We feel that there is a strong synergy with our brand and Škoda vehicles program. have proven to be very popular with those who live in rural Ireland and we have built strong relationships with persons engaged in agriculture throughout the country.
Škoda Ireland also will give away a brand new Yeti to a spectator as part of its sponsorship through a contest of text.
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