Saturday, January 22, 2011-Updated 8 hrs ago
Next stop: "Burger King Boylston Street Station".
The MBTA is considering selling naming rights for all lines and stations of the underground, buses and commuter systems to its website, smart phone applications and Charlie cards.
"We want to do it with gusto and not over-commercialize MBTA," said the Director-General Richard Davey. "Probably I would be reluctant to rename Park Street the Anheuser-Busch Park Street Station. But, at the same time ... we are very open to suggestions of hearing ".
The MBTA is looking to close a budget gap of $ 126 million for the fiscal year that starts in July. T officials are looking for a consultant to determine the possibility of putting the names of sponsors on its assets and revenue that could generate for the oldest subway system in the nation.
"We have been pushing the last few months on a range of initiatives to try and capture revenue from non-price parking scofflaws to the rights of possible names, a shot," said Davey.
More visual sponsorships are a possibility. If the Red Sox [Team Stats] wanted to sponsor the Fenway station bus stop close to your ballpark, the lettering could be redone in the team's signature character.
Accessibility and high usage to t a "medium" irresistible ", according to the pitch to consultants, but an effort of naming-rights of the child went bust in 2001.
In a move first-in-the-nation, former State Secretary of transportation Kevin Sullivan looked to raise at least $ 22 million in five years, leaving companies to put their names on the subway Back Bay, Downtown Crossing, South Station and Sullivan Square. But after an extended deadline and a reduction of minimum bids, there were no takers.
Not phase Davey, who says that the market has changed. The t has seen a 6 percent jump in revenue from advertising to 11.7 million last year from signs in the subway stations of bus commuter trains and packaging.
"Our charge from gov. Patrick (Deval) is to try every nickel under each pillow," he said.
In June, the Southeastern Pennsylvania Transportation Authority signed a contract for five-year $ 5 million, rename Pattison Station — the Metro to the center of Wells Fargo where you play the Philadelphia Flyers and 76ers — like AT&T station.
And, just last week at the first fiscal 2012 budget gathered for the Washington Metropolitan Area Transit Authority, sell naming rights for the Metro stations and bus has been addressed.
"We've estimated ... that possibly could generate an additional $ 1 (million), equivalent to 2 million dollars for us," said spokesman Steven Taubenkibel.
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