Saturday, January 22, 2011

Marketing has had the story of this week

Sony Ericsson global marketing Leader, Lennard Hoornik, has become the latest high-profile marketing leaving the holding.

A spokesman for handset manufacturer confirmed that Hoornik had decided to leave its role within the global marketing team with immediate effect, to pursue new career opportunities '.

It is not known whether has another job to go to.

Hoornik assumed the top global marketing work in 2008, after the departure of Dee Dutta, who had been in the role for six years.

Hoornik had previously served as Corporate Vice President and head of Asia Pacific brand.

Colleagues said it was instrumental in transforming the brand Sony Ericsson a loss, where sales halved in 2009 year back in profit from the third quarter of this year.

Different marketing UK Staff decided to close the company ahead of its planned move of the headquarters in Farnborough, Hampshire, West of London of the year (marketing, 17 November).


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