04/03/2011
affilinet, Peter Rowe, Debenhams, fly Thomas Cook, the Harveys furniture shop, Interflora, Lancôme,
Content sites remain the most effective way for publishers to monetize their presence, with more than two-thirds (67 percent) of the editors citing them as major contributors to the revenues generated from affiliate marketing. This was followed by search engine marketing (32 percent) and voucher code sites (18 percent).
The research also reveals what the major concerns are for publishers when dealing with advertisers. The results reveal that the most important factor is ensuring that creatives are preserved to this day, a problem cited by 53 percent of publishers. The next biggest concern is about earnings per click, a payment model which shows how well it is performing an advertiser by measuring the average amount of Commission earned for each click generated for the brand. 45 percent of editors cited this as one of the key considerations when working with advertisers.
Peter Rowe, CEO, affilinet UK, explains, The growth of mobile social media world is clearly intended to continue and will require online advertisers to carefully consider the mix of campaigns are grown for their publishers. It will also be critical challenges as regards updating creative can be eliminated quickly and earnings per click optimized if a trademark is to build positive relationships with publishers.
Building campaigns tailored to different publishers who accurately reflect that their public key should be a way to generate the most traction between brands and consumers.
Methodology
Research conducted by polling 141 publishers.
About affilinet
Founded in 1997, affilinet is one of the most established affiliate networks in Europe, which offers unmatched experience, knowledge and heritage of the market. With the presence in 7 countries throughout Europe, affilinet's affiliate programs have more than 1600 on the network.
affilinet focuses on generating ROI for their customers using the affiliate channel to drive leads and sales for brands from a wide range of industries including travel, finance, retail, telecommunications, non-profit, FMCG and automotive. Its customers include Debenhams, fly Thomas Cook, the Harveys furniture shop, Interflora, Lanc, Matalan, Next, Smirnoff and Virgin Holidays.
affilinet and Sedo sister company are owned by Sedo Holding, formerly known as AdLINK Group.
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