How to: get the most out of your ad placement | Use the new report "top vs side" segment of Google

How to get the most out of your ad placement

Some impressions are generally more effective depending on where you are on the page, finds new report [PDF] by Casale Media.

Try said:

Enter the ad above-the-fold. Ads displayed within the first screen of the browser window of a user were nearly seven times more effective at generating a click-thru that ads delivered under-times.

Be the first. Users have three or four times more likely to act on an ad if it's the first or the second one they see during the session. After that announcement, the effectiveness plummets.

Be repetitive. Ads displayed five times or more than one user were 12-14 times more effective than ads displayed less than five times.

As a new segment report "Top vs side" using Google

This new tool, introduced this month, lets user to see how the ads are running above and to the side of Google search results. Armed with this new information, Google says, "you can better optimize search campaigns by examining more deeply the relationship between position your ads and their clicks and conversions. And brand advertisers can now get the best visibility when and where their words are sparking critical brand ads above the search results. "

To segment performance data where the ads appear on Google and search Partner search results pages, add the segment "Top vs side" to your desktop data by:

1. Select the campaign, ad groups, ads or Keywords tab in your AdWords account.

2. click the segment in the toolbar above the table of data.

3. Selecting superior vs side from the drop-down menu. Results are displayed in rows below each ad. Visit here for more tips on how to interpret the results.

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