Thursday, July 28, 2011

Around the net in Online Marketing: social raises $ 18 M hearsay, manages the social media

Social media monitoring social rumor company has raised $ 18 million in new funding led by New Enterprise Associates, joined by existing investors Sequoia Capital. The result of Facebook scholar Clara Shih, "social Rumor exists to keep companies and their employees out of trouble on the Internet and transform all means of social communication in [a] source of brand engagement, not embarrassed," reports VentureBeat.

"Due to the highly distributed nature of some companies that have local affiliates, social media pages for shops or offices that are still in compliance with the rules of procedure of a management company is a challenging process," TechCrunch notes.

A dashboard SaaS for domestic firms and their local branches to manage Facebook, LinkedIn and Twitter pages, the company creates tools to let companies monitor "social life what their employees," while training to employees to send brand messages at the local level.

Stressing that the rumor was launched just five months ago, All Things Digital adds: "the company also launched new features including a tracker for ' rogue ' pages that represent the company's trademark illegally."

"Rumor social recovery eyes of large multinationals and demand has been phenomenal," writes VatorNews, citing comments by company CEO Clara Shih.

"Making the company more human and more relevant, rumor social wants to get corporations to view the Internet as their friend, not their worst nightmare," adds VentureBeat.

In connection with the financing, partner at NEA Jon Sakoda joins the Board of Directors social rumors. Today, social rumor has raised $ 21 million of financing.


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